Recruitment marketing agency Twente
Recruiting in Twente calls for different choices than elsewhere in the Netherlands. Below is how we tune campaigns, channels and follow-up to this region.
Twente is a manufacturing region in which Enschede, Hengelo and Almelo effectively form one labor market. Engineering, production and logistics drive demand, and the German border is close enough that part of the pool works or lives across it. The region also has strong local ties: people change employers but rarely change region. That means reach matters more than a wide radius, and employer reputation counts here. Meta, 15+ job boards and AI sourcing on your own database. Delivery within 7 days.
Last updated: 4 September 2026
Key takeaways
- Enschede, Hengelo and Almelo are one labor market: target the axis, not a single city.
- Engineering, production and logistics drive demand; the German border widens the pool.
- People here change employer, rarely region: reputation weighs more than radius.
- Campaigns targeted on travel radius rather than city limits, live within 7 days, with a guarantee on the agreed lead volume.
The labor market in Twente
Twente is manufacturing and engineering, with Germany right next door. It is a region with a strong identity of its own, where candidates value employers from the area and where a national campaign without regional substance delivers little.
The technical audience here is small, knows each other and is largely passive. Advertising reaches the top layer; the rest you only reach by approaching them directly.
What is hardest to fill here
These are the function groups agencies in this region most often get stuck on. The channel, the message and the speed of follow-up differ per group.
- CNC and machining specialists
- Maintenance and service technicians
- Production and process operators
- Technical drafters and work planners
How we approach it
We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.
After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.
- Job Marketing Campaigns on the channels where this audience actually is.
- A landing page per function group, built for applying on mobile.
- AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
- Reporting on cost per applicant, per qualified candidate and per interview - not on impressions.
What it costs you if it does not work
We work on a monthly or annual retainer with a one-off implementation fee at the start. The agreed lead volume is guaranteed: if a campaign does not deliver the promised number, you do not pay for the shortfall. A 7-day delivery guarantee applies.
Campaigns, ad accounts, dashboards and the talent pool you build are in your name and stay yours, even if we stop working together.
Frequently asked questions
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From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
