Recruiting service technicians who actually respond
Service technicians are not browsing job boards. They are on their phone, between two jobs. We build campaigns that reach them there and let them apply in a few taps.
Recruiting service technicians works with campaigns on the channels this group already uses - Meta, Google and 15+ job boards - a landing page that can be completed in two minutes, and follow-up within hours. Leadstars builds those campaigns as part of JAM, at €8.96 to €30.51 per candidate in our own campaigns. You pay a retainer plus a one-off implementation fee, with a guarantee on the agreed number of leads and the first campaign live within 7 days.
Last updated: 4 September 2026
Key takeaways
- You reach service technicians through Meta, Google and 15+ job boards, not through one job post.
- Candidate cost in our own campaigns: €8.96 to €30.51.
- Follow-up within hours; at UBN Uitzendbureau this approach delivered 82 applicants in 3 weeks.
- First campaign live within 7 days, with a guarantee on lead volume.
Why recruiting service technicians is so hard
Technicians are almost always already working. They are not actively searching, but they are open to something better: closer to home, a better van, less hassle with scheduling. That means a vacancy text on a job board gets you only the small group of active seekers - and twenty other agencies are asking that same group.
The win is in the passive group. You do not reach them with keywords but with interruption: an ad that shows up between their own content, in language that rings true, with an application that asks for no CV and no cover letter.
Where you do reach service technicians
Channel choice is not a matter of taste for this function group. This is the mix we start with and adjust based on the first few weeks.
- Meta (Facebook and Instagram) is still the heaviest channel for technicians - broad reach, low cost per applicant, strong targeting by radius around the work location.
- TikTok works for younger technicians and apprentices, provided the video looks like a shop floor and not like an ad.
- Multi-Channel Job Distribution to 15+ job boards catches the active seekers who are out there too.
- AI Sourcing pulls profiles from databases and networks and puts them into the same follow-up flow.
What belongs in the ad and on the landing page
Get concrete: the make of the van, the type of installations, whether there is on-call duty, travel time, and the hourly rate or its range. Vagueness costs you applications here immediately.
Apply in under a minute: three or four questions on mobile, no mandatory CV, and a phone call the same day.
How we approach it
We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.
After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.
- Job Marketing Campaigns on the channels where this audience actually is.
- A landing page per function group, built for applying on mobile.
- AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
- Reporting on cost per applicant, per qualified candidate and per interview - not on impressions.
What it costs you if it does not work
We work on a monthly or annual retainer with a one-off implementation fee at the start. The agreed lead volume is guaranteed: if a campaign does not deliver the promised number, you do not pay for the shortfall. A 7-day delivery guarantee applies.
Campaigns, ad accounts, dashboards and the talent pool you build are in your name and stay yours, even if we stop working together.
Frequently asked questions
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
