We deliver candidates and clients. That's what we're judged on.
No branding language, no vague funnels. We build two engines for staffing, search & selection and secondment agencies: a steady flow of qualified candidates and new clients. Judged on one thing: placements and revenue.
The story behind Leadstars
Too many agencies spend ad budget and then have to explain why hardly any candidates — and hardly any new clients — came in. Not because the budget was too small, but because no one was holding the campaign accountable for results.
Leadstars was born out of frustration with that gap: agencies paying too much for too few applicants, while the role stays open and no new clients come in. Recruitment marketing was treated as marketing, when it's really a sales problem — with a deadline.
So we built it differently. Every campaign we set up has one goal: bring in candidates and win clients. No vanity metrics, no 'awareness' as an excuse. If a campaign doesn't produce applications or client conversations, we adjust it or stop it. That's the promise agencies still hold us to today.
“An open role and an empty sales pipeline both cost an agency money. A campaign without candidates or clients isn't a marketing problem — it's a revenue problem.”
— Micha, Founder, Leadstars
What clients say about Leadstars
Founders from the staffing and recruitment world talk about what working with Leadstars is like.
recruitment campaigns built for agencies
applications delivered for our clients
in pipeline generated through our campaigns
average Google rating from our clients
What we stand for
Five principles that shape how we build, report on, and adjust campaigns.
Performance-based on outcomes
We optimise for candidates, placements and new clients, not reach. If a campaign underperforms, we adjust it immediately.
Radical transparency
You see exactly what every euro delivers: cost per application, per client meeting, per channel. No black box.
Speed over perfection
An open role or sales conversation doesn't sit for three months. We launch within days and optimise weekly, not quarterly.
Ownership of the outcome
We think along as a partner of your agency, not as an external vendor that delivers a brief and disappears.
Data over gut feeling
Every choice in targeting, budget and creative can be traced back to data — not to 'what usually works'.
How we work
Four steps, from the first conversation to a consistently filled candidate and client pipeline.
01
Intake & analysis
We dig into your open roles, target audiences and current channels to see where candidates and clients drop off.
02
Campaign setup
We build targeted campaigns per role group and region, with content that matches how candidates search and how clients choose.
03
Live & optimisation
Campaigns go live within days. We adjust weekly based on cost per application, candidate quality and client meetings booked.
04
Reporting & scaling
You get clear reporting per campaign, for both candidates and clients. What works, we scale; what doesn't, we stop immediately.
The team behind Leadstars
Micha
Founder & Strategy
Mike Rozelle
Client Partner (US)
Kirsten Postma
Accountmanager
Nathan Brocken
Accountmanager
Jochem Nohlmans
Accountmanager
Rika
Campaign Manager
Ivan
Outreach Specialist
Lima
Content & Creative
Yvon
Client Success
We're growing
and hiring.
Do you work in recruitment marketing and want to help build campaigns that actually deliver candidates and clients for agencies?
Get in touch
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps