Recruiting technical staff without depending on job boards

Why recruiting technical staff is so hard

Technical profiles are the classic example of a candidate-driven market. They have work, they get approached and they are in no hurry. Posting a vacancy structurally underdelivers there.

The campaigns that do work here do not sell the job but the difference: the type of machines or installations, the level of autonomy, and whether someone genuinely learns something new.

Where you do reach technical staff

Channel choice is not a matter of taste for this function group. This is the mix we start with and adjust based on the first few weeks.

• Meta and LinkedIn side by side: reach into the passive group, credibility with senior profiles.
• AI Sourcing on specialism, certifications and region, with follow-up in the same flow as ad applications.
• Multi-Channel Job Distribution to 15+ job boards so active seekers are not missed.

What belongs in the ad and on the landing page

Get technically specific: which brands, which control systems, which voltage level, which standards. That filters more sharply than any screening question.

State training budget and progression concretely. For this group that is more often decisive than the last two hundred euros of salary.

How we approach it

We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.

After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.

• Job Marketing Campaigns on the channels where this audience actually is.
• A landing page per function group, built for applying on mobile.
• AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
• Reporting on cost per applicant, per qualified candidate and per interview — not on impressions.

No cure no pay on top of a monthly retainer

We work on a monthly retainer with a no-cure-no-pay arrangement on top: if we do not deliver, you do not pay for it. You are not locked into an annual contract before anything has been delivered.

That comes with a delivery guarantee: within 7 days of the kick-off your campaign is live. And because the accounts are in your name, you are building your own business — not your agency's.