Recruiting production workers who actually show up

Why recruiting production workers is so hard

Production roles attract plenty of responses and little turnout. Someone applies to four vacancies at once and goes to whoever calls first and is clearest about a start date.

That is why we measure planned intakes and actual starts here, not applications. A campaign that produces 200 responses and 3 starts is a bad campaign.

Where you do reach production workers

Channel choice is not a matter of taste for this function group. This is the mix we start with and adjust based on the first few weeks.

• Meta with radius targeting around the plant, plus separate ad sets per shift when day and night shift appeal to different people.
• Job board distribution for active seekers, plus re-engagement of previous flex workers from your database.

What belongs in the ad and on the landing page

Be honest about the work: standing, repetitive, cold or hot, pace. That filters up front and raises turnout more than any recruitment copy ever will.

Send confirmation, reminder and directions automatically between the application and day one.

How we approach it

We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.

After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.

• Job Marketing Campaigns on the channels where this audience actually is.
• A landing page per function group, built for applying on mobile.
• AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
• Reporting on cost per applicant, per qualified candidate and per interview — not on impressions.

No cure no pay on top of a monthly retainer

We work on a monthly retainer with a no-cure-no-pay arrangement on top: if we do not deliver, you do not pay for it. You are not locked into an annual contract before anything has been delivered.

That comes with a delivery guarantee: within 7 days of the kick-off your campaign is live. And because the accounts are in your name, you are building your own business — not your agency's.