Recruitment marketing agency Breda
Recruiting in West Brabant calls for different choices than elsewhere in the Netherlands. Below is how we tune campaigns, channels and follow-up to this region.
Breda is a logistics and commercial region with one peculiarity: the Belgian border is close enough that cross-border commuting is realistic for some roles, while at the same time the Randstad pulls candidates away via the A16 and the high-speed line. So you recruit in two directions here. What works is an ad that states commute, shift and hourly pay directly, with a campaign radius that includes the border and the corridor towards Rotterdam. Meta for reach, 15+ job boards for active seekers, same-day follow-up. Delivery within 7 days.
Last updated: 4 September 2026
Key takeaways
- The Belgian border makes cross-border commuting realistic for part of the roles.
- Talent leaks to the Randstad via the A16 and the high-speed line: commute time is the key counterargument here.
- Logistics and commercial roles drive demand in this region.
- Campaigns targeted on travel radius rather than city limits, live within 7 days, with a guarantee on the agreed lead volume.
The labor market in West Brabant
West Brabant is logistics, food and engineering, with Belgium within easy reach. That makes the labor market here wider than the map suggests, and the competition accordingly.
A lot of work in this region is seasonal or volume-driven. The agencies that do well here recruit continuously and keep a pool warm, instead of starting over for every assignment.
What is hardest to fill here
These are the function groups agencies in this region most often get stuck on. The channel, the message and the speed of follow-up differ per group.
- Production and food processing workers
- Logistics and warehouse staff
- Technical service engineers
- Truck drivers
How we approach it
We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.
After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.
- Job Marketing Campaigns on the channels where this audience actually is.
- A landing page per function group, built for applying on mobile.
- AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
- Reporting on cost per applicant, per qualified candidate and per interview - not on impressions.
What it costs you if it does not work
We work on a monthly or annual retainer with a one-off implementation fee at the start. The agreed lead volume is guaranteed: if a campaign does not deliver the promised number, you do not pay for the shortfall. A 7-day delivery guarantee applies.
Campaigns, ad accounts, dashboards and the talent pool you build are in your name and stay yours, even if we stop working together.
Frequently asked questions
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From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
