Recruiting logistics staff at volume, without losing quality
Order pickers, forklift drivers and warehouse staff are won on speed and accessibility. Whoever calls first wins - provided the applications come in at all.
Recruiting logistics staff works with campaigns on the channels this group already uses - Meta, Google and 15+ job boards - a landing page that can be completed in two minutes, and follow-up within hours. Leadstars builds those campaigns as part of JAM, at €8.96 to €30.51 per candidate in our own campaigns. You pay a retainer plus a one-off implementation fee, with a guarantee on the agreed number of leads and the first campaign live within 7 days.
Last updated: 4 September 2026
Key takeaways
- You reach logistics staff through Meta, Google and 15+ job boards, not through one job post.
- Candidate cost in our own campaigns: €8.96 to €30.51.
- Follow-up within hours; at UBN Uitzendbureau this approach delivered 82 applicants in 3 weeks.
- First campaign live within 7 days, with a guarantee on lead volume.
Why recruiting logistics staff is so hard
Logistics is a volume market. You do not need one candidate but ten at once, often within a week, often for a site on an industrial estate where public transport stops at seven.
So everything here turns on two variables: how reachable the site is and how fast you follow up. An applicant who has not been called within 24 hours is already working somewhere else.
Where you do reach logistics staff
Channel choice is not a matter of taste for this function group. This is the mix we start with and adjust based on the first few weeks.
- Meta with tight geo-targeting by radius around the distribution centre, in multiple languages where the audience is multilingual.
- Job distribution to 15+ job boards for continuous inflow alongside the campaigns.
- Re-engagement of your own database: in logistics a candidate rejected or off-boarded three months ago is often available again.
What belongs in the ad and on the landing page
Put shift times, hourly rate, allowances and whether transport or a bike allowance is provided right at the top. Those are the four questions everyone asks.
Application without a CV, with a call scheduled the same day. Every extra step costs you tens of percent in conversion here.
How we approach it
We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.
After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.
- Job Marketing Campaigns on the channels where this audience actually is.
- A landing page per function group, built for applying on mobile.
- AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
- Reporting on cost per applicant, per qualified candidate and per interview - not on impressions.
What it costs you if it does not work
We work on a monthly or annual retainer with a one-off implementation fee at the start. The agreed lead volume is guaranteed: if a campaign does not deliver the promised number, you do not pay for the shortfall. A 7-day delivery guarantee applies.
Campaigns, ad accounts, dashboards and the talent pool you build are in your name and stay yours, even if we stop working together.
Frequently asked questions
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From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
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