Multi-channel B2B acquisition under construction
The challenge
Consistently generating new B2B clients for payroll support and payroll administration through a scalable multi-channel acquisition system.
The ramp-up phase was delayed by Google business verification and LinkedIn account connections.
The approach
Meta Ads + Google Ads + ICP Outreach
Three channels reinforcing each other: Meta for reach, Google for intent, ICP Outreach via LinkedIn (Lemlist) for direct outreach to payroll administrators.
ICP Outreach per sender
Each sender runs their own campaign on payroll administrators, with 1,000 prospects per campaign and 100% deliverability.
The result
B2B leads through Meta in the first month
replies from payroll administrators
decision makers reached through outreach
reply rate (market: 1–5%)
- This is an interim evaluation — Meta has been live ~1 month, Google ~1 week, ICP outreach for multiple senders just went live.
- Meta: 2 leads from €391.32 spend, 15,875 impressions and 208 clicks at a €1.88 CPC.
- ICP outreach: 2,316 prospects in campaign, 379 reached and 165 messages sent, at 31.5% acceptance and 100% deliverability.
- Google Ads: 29,721 impressions and 350 clicks at a €0.64 CPC, after one week live.
Source: internal evaluation report. Figures shared with the client's consent.
Against the market
| KPI | LeadStars | Market |
|---|---|---|
| Acceptance rate | 31.5% | 5–15% |
| Reply rate | 9.7% | 1–5% |
| Deliverability | 100% | — |
The result
B2B leads through Meta in the first month
replies from payroll administrators
decision makers reached through outreach
reply rate (market: 1–5%)
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
