7 candidates for an Electrical Estimator role in month one
The challenge
An Electrical Estimator is a scarce profile; job boards and the existing network barely produced any inflow.
The region around Zwolle offers a limited candidate pool.
The approach
Job Marketing campaigns on Meta
Two campaign variants with their own application funnels, built mobile-first and optimised daily on CTR and CPM.
Funnel analysis and optimisation
858 visitors analysed on drop-off per question; experience, language and location were the bottlenecks and form the basis for simplification in month two.
AI Sourcing on LinkedIn and email
Proactive outreach to passive estimators, with a response rate above expectation for a specialist technical role.
The result
candidates in month one
candidate leads via Meta funnels
candidates via AI Sourcing
CTR (market: 0.9–1.6%)
cost per lead (market: €200–400)
unique reach
Source: internal evaluation report. Figures shared with the client's consent.
Against the market
| KPI | LeadStars | Market |
|---|---|---|
| CPL | €150 | €200–400 |
| CTR | 2.35% | 0.9–1.6% |
| CPM | €19.34 | €25–40 |
| Time-to-candidate | <24 hours | 43 days |
The result
candidates in month one
candidate leads via Meta funnels
candidates via AI Sourcing
CTR (market: 0.9–1.6%)
cost per lead (market: €200–400)
unique reach
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HeadStaffing
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