Recruitment marketing agency Groningen

The labor market in the northern Netherlands

The north is more thinly populated, and that changes the recruiting logic: the same ad simply reaches fewer people here. Commutes are longer and candidates accept that more readily, provided you are upfront about it.

At the same time turnover is lower and loyalty higher than in the Randstad. A candidate you land here usually stays longer — which makes a higher cost per candidate easier to justify.

What is hardest to fill here

These are the function groups agencies in this region most often get stuck on. The channel, the message and the speed of follow-up differ per group.

• Healthcare staff for institutions and home care
• Technical staff for the energy sector
• Construction workers and installers
• Production staff

How we approach it

We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.

After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.

• Job Marketing Campaigns on the channels where this audience actually is.
• A landing page per function group, built for applying on mobile.
• AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
• Reporting on cost per applicant, per qualified candidate and per interview — not on impressions.

What it costs you if it does not work

We work 100% no cure no pay with a 7-day delivery guarantee. If we do not deliver, you do not pay.

Campaigns, ad accounts, dashboards and the talent pool you build are in your name and stay yours, even if we stop working together.