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Leadstars vs Haley Marketing Group

Both companies work only with staffing firms. They are not the same purchase: one is a full-service marketing partner with decades in the vertical, the other is a paid-acquisition engine with a lead guarantee.

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Haley Marketing Group of Leadstars?

Haley Marketing Group is a staffing-exclusive, full-service marketing agency with decades in the US staffing vertical and deep presence in the ASA and Bullhorn ecosystems. It covers websites, content, SEO, email and social under one roof. Leadstars is narrower: paid social and outbound execution for staffing firms, run on a retainer with a guarantee on the agreed lead volume and first delivery within 7 days. If you want a long-term marketing department for your brand, Haley is the safer choice. If you want applicant and client lead volume this quarter, that is what we build.

Last updated: 4 September 2026

Honest comparison

Them versus us

Key takeaways

  • Haley Marketing Group has the longer US track record in staffing and a broader service range: websites, content, SEO, email, social.
  • Leadstars runs a narrower stack: paid social and ICP outreach, with a guaranteed lead volume and first delivery within 7 days.
  • Neither company publishes pricing. Ask both for a written scope with the deliverable stated in leads or applicants, not in hours.
  • A common split: Haley for the website and content engine, a performance shop for cost-per-applicant campaigns.

What Haley Marketing Group does better

Longevity in the vertical. Haley has served staffing and recruiting firms in the US for decades, which shows up in things that are hard to buy quickly: familiarity with ASA programming, integration habits with Bullhorn and the other staffing systems, and a library of what has worked across hundreds of staffing brands.

Breadth. Websites, SEO, blog and email content, job-board strategy and social all sit under one roof, which means one accountable partner for the whole marketing footprint of a staffing firm. Leadstars does not build websites or run long-form content programs.

  • Decades of US staffing-industry experience and established relationships in the ASA and Bullhorn ecosystems.
  • Full-service range: website design and hosting, SEO, content and email marketing, social.
  • Better fit for a multi-year brand and inbound program rather than a quarter-by-quarter paid engine.

Where Leadstars is different

Leadstars is an execution agency for staffing firms only: staffing agencies, contract staffing and staff augmentation firms, direct hire and executive search. We run two systems side by side. The Job Acquisition Machine fills orders with applicants through paid social, AI sourcing and multi-channel job distribution. The Client Acquisition System books meetings with hiring companies through ICP outreach and B2B advertising. Most vendors in this category serve only the candidate side, because their buyers are corporate talent acquisition teams rather than staffing firms.

The second difference is commercial. We work on a retainer with an implementation fee and guarantee the agreed lead volume, with first delivery within 7 days of launch. That is a delivery commitment on leads and applicants, not on hires: fill rate and time to fill depend on your recruiters, your bill rate and your client, and we do not claim them.

  • Staffing firms only - no corporate talent acquisition departments, no other verticals.
  • Candidate demand (applicants, cost per applicant) and client demand (sales meetings) from the same team.
  • Retainer plus implementation fee, with a guarantee on the agreed lead volume.
  • Paid social execution depth: Meta and TikTok creative built for hourly and light industrial audiences, not only job-board media buying.

Side by side

 LeadstarsHaley Marketing Group
ModelExecution agency, paid social plus outboundFull-service marketing agency for staffing
Website and content buildNoYes, core service
Client-side lead generationYes, Client Acquisition SystemYes, through content, email and inbound
Volume guaranteeYes, on the agreed lead volume, first delivery in 7 daysNot published
US track recordUS entity in New York, Dutch origin, US campaigns since 2024Decades in the US staffing vertical

What we do not know

None of this is public. We deliberately leave it blank rather than fill it with estimates.

  • Pricing and contract terms: not published. Ask the vendor directly.
  • Client counts, headcount and revenue: not public. We publish no estimates here.
  • Performance claims: judge them on the case studies each company publishes itself, not on our reading of them.
Honest comparison

When Leadstars is not the right fit

Four or five situations where another agency serves you better. That is not modesty, it is the shortest route to a useful conversation.

You are an employer hiring for yourself, not a staffing firm. We only work with staffing agencies, contract staffing firms, direct hire and executive search firms.

You want a self-serve platform your team logs into and operates. We run campaigns as an agency; a platform seat is a different purchase.

You need a full US website rebuild, brand identity or long-form content program. Buy that from a full-service agency.

You have no one to work the leads. Guaranteed lead volume is worthless without a sales process behind it.

Frequently asked questions

In part. Both work only with staffing firms, but Haley covers the full marketing footprint including websites and content, while Leadstars runs paid social and outbound acquisition campaigns with a guaranteed lead volume.

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Let's fill your next vacancy
and win your next client.

A concrete plan for your vacancies and your client acquisition
A review of your current channels
Clear next steps

30.000+

leads delivered.

5.0

rating on Google.

From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey

Yves van Rey

HeadStaffing

Leadstars - Recruitment Marketing

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  • A concrete plan for your vacancies and your client acquisition
  • A review of your current channels
  • Clear next steps
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