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Leadstars vs Brandmannen

Brandmannen builds employer brands. We build acquisition systems. That is a real difference, and on their territory they are better than we are.

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Brandmannen of Leadstars?

Brandmannen is a Dutch employer branding agency strong in creative concepting and in developing employer brands: positioning, EVP, campaign concept and creative production. The agency finished first in the Recruitment Tech Benchmark 2026. Leadstars does no brand development: we work exclusively for temp staffing agencies, secondment firms, search & selection firms and executive search, delivering candidates and new clients through two systems, on a retainer with an implementation fee and a guarantee on the agreed lead volume. If you want a stronger employer brand rather than more leads, Brandmannen is the better choice.

Last updated: 4 September 2026

Honest comparison

Them versus us

Key takeaways

  • Brandmannen is stronger at creative concepting and at developing an employer brand.
  • Brandmannen finished first in the Recruitment Tech Benchmark 2026.
  • Leadstars does no brand development and no one-off creative projects.
  • Leadstars delivers candidates and clients, with a guaranteed lead volume on a retainer.

Where Brandmannen is stronger

Brandmannen makes work that sticks. Creative concepting, a sharp employer story, an EVP that matches what actually happens internally, and campaign visuals that do not look like every other agency's. That is a craft of its own, and it is not ours.

The agency finished first in the Recruitment Tech Benchmark 2026. That is an external assessment, not our opinion, and it says something about the quality of their work. We do not compare ourselves to it, because we play on a different axis.

  • Creative concepting: campaign ideas, imagery and tone of voice that stand out.
  • Employer brand development: positioning, EVP and brand story from the ground up.
  • Ranked first in the Recruitment Tech Benchmark 2026.

Where Leadstars is stronger

We win on one axis, and it is a narrow one: exclusive specialisation in temp staffing agencies, secondment firms, search & selection firms and executive search, combined with a guaranteed lead volume on a retainer. We take on no corporates, no webshops and no employers recruiting for themselves. That makes every campaign we build a variant of a campaign we have already run in this market.

The second difference is that an agency has to win two markets at once. Candidates through the Job Acquisition Machine, clients through the Client Acquisition System. Most recruitment marketing agencies only serve the candidate side, because their clients are end employers.

  • Staffing and recruitment intermediaries only — no end employers, no other sectors.
  • Candidate acquisition (JAM) and client acquisition (CAS) from the same system.
  • Retainer with an implementation fee, and a guarantee on the agreed lead volume: if a campaign does not deliver, you do not pay for the shortfall.
  • 7-day delivery guarantee: the first leads arrive within a week of going live.

Side by side

 LeadstarsBrandmannen
Core craftAcquisition: winning candidates and clientsCreative and employer brand
Employer branding / EVPWe do not do thisStrong point
External recognitionGoogle rating 5.0 from 17 reviewsRanked first in the Recruitment Tech Benchmark 2026
Client acquisition (new clients)Yes — CAS, 5 to 20 qualified leads per monthNot their core proposition
ModelRetainer with implementation fee, guarantee on the agreed lead volume, delivery within 7 daysNot public

What we do not know

None of this is public. We deliberately leave it blank rather than fill it with estimates.

  • Rates and contract terms: not public. Ask the agency directly.
  • Client count, team size and revenue: not public. We publish no estimates here.
  • Campaign results: judge them on the cases they publish themselves, not on our reading of them.
Honest comparison

When Leadstars is not the right fit

Four or five situations where another agency serves you better. That is not modesty, it is the shortest route to a useful conversation.

You are a corporate with your own in-house recruitment team. Then you buy capacity or tooling, not an external acquisition system.

You want a one-off employer-branding project: brand research, EVP, visual identity, campaign concept. That is project work, and creative agencies are better at it.

You only want to buy creative production — video, photography, copy — and handle distribution yourself.

You have no commercial process to follow up leads. Guaranteed volume delivers nothing then, because the leads go stale.

You sit outside temp staffing, secondment, search & selection or executive search. We do not take those clients on.

You have a brand problem, not a lead problem. Nobody knows you as an employer and your offer is undifferentiated — start with creative, not with ad volume.

Frequently asked questions

Creative concepting and employer brand development. They build employer brands; we build acquisition systems. Brandmannen also finished first in the Recruitment Tech Benchmark 2026.

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30.000+

leads delivered.

5.0

rating on Google.

From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey

Yves van Rey

HeadStaffing

Leadstars — Recruitment Marketing

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  • A concrete plan for your vacancies and your client acquisition
  • A review of your current channels
  • Clear next steps
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