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Leadstars vs Booston

Booston sits close to the technology: integrations, automation and data flows. We sit close to the commercial side: winning candidates and clients. Below is what Booston does better.

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Booston of Leadstars?

Booston is a Dutch recruitment marketing platform strong in enterprise-grade ATS integration and in the depth of its marketing automation: job openings flowing automatically to channels, automated candidate flows and reporting that feeds back into the ATS. Leadstars is not a platform but an execution agency, exclusively for staffing agencies, contract staffing firms, direct hire firms and executive search, delivering new clients as well as candidates through the Client Acquisition System. We work on a retainer with an implementation fee and guarantee the agreed lead volume, with a 7-day delivery guarantee.

Last updated: 22 September 2026

Honest comparison

Them versus us

Key takeaways

  • Booston is stronger at enterprise ATS integration and at the depth of its marketing automation.
  • Leadstars is an execution agency, not a software platform: we run the campaigns ourselves.
  • Leadstars also delivers client acquisition: 5 to 20 qualified client leads per month through CAS.
  • Booston's licence and implementation costs are not public.

Where Booston is stronger

Booston is deeply integrated with applicant tracking systems. If your organization runs on an ATS with many job openings, multiple brands or multiple countries, and you want job openings to flow automatically into advertising channels with all data landing back in that ATS, that is exactly what Booston is built for. We are not.

Their marketing automation goes further than ours: automated candidate flows, nurturing and per-opening reporting, set up to run without daily manual steering. With us, that steering is deliberately hands-on - that is a choice, but it is a different choice.

  • Enterprise-grade ATS integration, including automatic job opening distribution and data feedback.
  • Deeper marketing automation: automated candidate flows and per-opening nurturing.
  • A platform approach that scales across many job openings, multiple brands and multiple countries.

Where Leadstars is stronger

We win on one axis, and it is a narrow one: exclusive specialization in staffing agencies, contract staffing firms, direct hire firms and executive search, combined with a guaranteed lead volume on a retainer. We take on no corporates, no webshops and no employers recruiting for themselves. That makes every campaign we build a variant of a campaign we have already run in this market.

The second difference is that an agency has to win two markets at once. Candidates through the Job Acquisition Machine, clients through the Client Acquisition System. Most recruitment marketing agencies only serve the candidate side, because their clients are end employers.

  • Staffing and recruitment intermediaries only - no end employers, no other sectors.
  • Candidate acquisition (JAM) and client acquisition (CAS) from the same system.
  • Retainer with an implementation fee, and a guarantee on the agreed lead volume: if a campaign does not deliver, you do not pay for the shortfall.
  • 7-day delivery guarantee: the first leads arrive within a week of going live.

Side by side

 LeadstarsBooston
What you buyExecution: we run the campaignsA platform plus services around it
ATS integrationLimited: we deliver leads, integrations are bespokeStrong point - enterprise grade
Marketing automationBasic, with daily hands-on steeringStrong point - automated per-opening flows
Client acquisition (new clients)Yes - CAS, 5 to 20 qualified leads per monthNot their core proposition
ModelRetainer with implementation fee, guarantee on the agreed lead volume, delivery within 7 daysNot public

What we do not know

None of this is public. We deliberately leave it blank rather than fill it with estimates.

  • Rates and contract terms: not public. Ask the agency directly.
  • Client count, team size and revenue: not public. We publish no estimates here.
  • Campaign results: judge them on the cases they publish themselves, not on our reading of them.
Honest comparison

When Leadstars is not the right fit

Four or five situations where another agency serves you better. That is not modesty, it is the shortest route to a useful conversation.

You are a corporate with your own in-house recruitment team. Then you buy capacity or tooling, not an external acquisition system.

You want a one-off employer-branding project: brand research, EVP, visual identity, campaign concept. That is project work, and creative agencies are better at it.

You only want to buy creative production - video, photography, copy - and handle distribution yourself.

You have no commercial process to follow up leads. Guaranteed volume delivers nothing then, because the leads go stale.

You sit outside staffing, contract staffing, direct hire or executive search. We do not take those clients on.

You mainly want software: a platform you operate yourself that plugs into your ATS. Then we are the wrong purchase.

Frequently asked questions

Enterprise-grade ATS integration and the depth of their marketing automation. If you run on an ATS with many vacancies and want everything to flow and feed back automatically, Booston is stronger there.

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and win your next client.

A concrete plan for your vacancies and your client acquisition
A review of your current channels
Clear next steps

30.000+

leads delivered.

5.0

rating on Google.

From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey

Yves van Rey

HeadStaffing

Leadstars - Recruitment Marketing

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  • A concrete plan for your vacancies and your client acquisition
  • A review of your current channels
  • Clear next steps
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