32 B2B leads in 30 days on the US market
The challenge
Consistently generating qualified B2B opportunities for a recruitment service on the US market, where trust and long sales cycles are decisive.
The approach
Meta Ads with multi-angle creative testing
Continuous testing across multiple industries, positioning angles, video formats and audiences instead of a single ad.
Retargeting as the strongest channel
Warm audiences that already know the name convert cheapest — retargeting delivers the lowest CPL in the account.
Founder-led authority videos
Videos with strategic, educational content from the founder perform strongest on trust and lead quality.
The result
B2B leads in 30 days
average CPL
retargeting CPL
closers requested by one lead
Source: internal evaluation report. Figures shared with the client's consent.
Against the market
| KPI | LeadStars | Market |
|---|---|---|
| Avg CPL (US B2B) | $182.24 | $150–300+ |
| Retargeting CPL | $50.17 | $80–150 |
| Leads / 30 days | 32 | — |
The result
B2B leads in 30 days
average CPL
retargeting CPL
closers requested by one lead
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
