Covebo
Four months of outbound to production and logistics companies
The Covebo campaigns generated 89 relevant reply threads in four months. LinkedIn produced 75 replies from 773 messages, a 9.7% reply rate. Email added 12 replies from 1,545 messages, with just 1 bounce. The evaluation estimated the potential annual value of the opportunities discussed at an indicative EUR 85,000 to EUR 300,000+. This is potential pipeline value, not realised revenue or ROI. The ROI calculator on this page is also an adjustable model.
Channels: LinkedIn + cold email
Prospects
1,774 through LinkedIn
Replies
89 relevant reply threads
Reply rate
9.7% LinkedIn
Over four months, we built an outbound foundation for Covebo among production and logistics companies. On LinkedIn, we reached 1,774 prospects and sent 773 messages. Those generated 75 replies, a 9.7% reply rate, and 302 new connections. Email added 559 prospects reached through 1,545 messages and 12 replies. Technical performance remained strong with just 1 bounce, or 0.06%. Across the campaigns, Covebo reported 89 relevant reply threads in total. Some commercial signals could be referred internally to other branches and specialisms. The evaluation estimated the potential annual value of the opportunities discussed at an indicative EUR 85,000 to EUR 300,000+. This is potential pipeline value, not realised revenue or ROI. The calculator below also lets visitors choose their own conversion rate and client value. That is a model too, not a forecast or realised result.
| Metric | Value |
|---|---|
| Prospects | LinkedIn: 1,774 · email: 559 |
| Messages sent | LinkedIn: 773 · email: 1,545 |
| Replies | 75 through LinkedIn · 12 through email · 89 relevant reply threads reported in total |
| Reply rate | 9.7% LinkedIn |
| New connections | 302 through LinkedIn |
| Bounce rate | 0.06% email, 1 bounce |
| Indicative potential value | EUR 85,000-EUR 300,000+ potential annual value, indicative |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Reply rate | 9.7% LinkedInoutside the benchmark, favourable side | Market benchmark: 1% - 5% (benchmark 3.1%) |
Sources: Cold email reply rate: 1% - 5%, email benchmark 3.1% (Cleanlist 2026); LinkedIn connection reply 3.0% (Expandi).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 6,675,000
If every lead became a client - 89 leads in this case × € 75,000
- Expected value at your rate
- € 333,750
- Estimated new clients
- 4.5
- Estimated pipeline value
- € 333,750
Assumptions
- Leads in this case: 89
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
