Covebo
Outbound to production & logistics companies
Channels: LinkedIn + cold email
Decision makers reached
1,770
Replies
60 (3.4%)
Deliverability
98.5%
Over 90 days we approached 1,770 decision makers at production and logistics companies through LinkedIn and cold email. Deliverability held at 98.5% and email open rate at 81.1%, well above the roughly 42% market benchmark. LinkedIn alone reached a 4.0% reply rate across 1,242 approached profiles; across all channels 60 replies came in at a 3.4% rate against a 3.1% benchmark. There were zero unsubscribes and zero spam complaints, and at report date 1,223 leads were still mid-sequence.
| Metric | Value |
|---|---|
| Decision makers reached | 1,770 approached |
| Deliverability | 98.5% (1,743 of 1,770) |
| Open rate | 25.6% (email open 81.1% vs. ~42% benchmark) |
| Replies | 60 |
| Reply rate | 3.4% (benchmark 3.1%) |
| LinkedIn acceptance rate | 11.3% clicked or accepted a connection |
| Prospects | 1,223 still mid-sequence |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Deliverability | 98.5%outside the benchmark, favourable side | Market benchmark: 85% – 95% |
| LinkedIn acceptance rate | 11.3% clicked or accepted a connectionwithin the benchmark | Market benchmark: 5% – 15% |
Sources: Email deliverability benchmark 2026. Acceptance rate on cold LinkedIn connection requests.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 4,500,000
If every lead became a client - 60 leads in this case × € 75,000
- Expected value at your rate
- € 225,000
- Estimated new clients
- 3
- Estimated pipeline value
- € 225,000
Assumptions
- Leads in this case: 60
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
