1,770 decision-makers approached and 60 conversations in a 90-day pilot
The challenge
Covebo wanted to grow with production and logistics companies but had no structural outbound channel to decision-makers at HR, operations and executive level.
Cold outreach could not damage the employer brand or the domain reputation.
The approach
ICP Outreach via LinkedIn and email
Multi-step sequences to a sharply defined audience: production and logistics companies, decision-makers at HR, operations and executive level.
Deliverability as the foundation
A warmed-up sending infrastructure with 98.5% deliverability — 1,743 of 1,770 messages actually landed, without opt-outs or spam complaints.
Hiring signals as a separate segment
Four signal campaigns targeting actively hiring companies delivered the strongest relative response at a 3.7% reply rate — the segment to scale next.
The result
decision-makers approached in 90 days
conversations started with decision-makers
LinkedIn reply rate (market: 3.0%)
email open rate (market: ~42%)
deliverability
opt-outs and spam complaints
Source: internal evaluation report. Figures shared with the client's consent.
Against the market
| KPI | LeadStars | Market |
|---|---|---|
| LinkedIn reply rate | 4.0% | 3.0% |
| Overall reply rate | 3.4% | 3.1% |
| Email open rate | 81.1% | ~42% |
| Opt-outs | 0 | 1–3% |
The result
decision-makers approached in 90 days
conversations started with decision-makers
LinkedIn reply rate (market: 3.0%)
email open rate (market: ~42%)
deliverability
opt-outs and spam complaints
Let's fill your next vacancy
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From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
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