12 applications and 50+ screened engineer profiles in a single month
The challenge
Finding experienced all-round engineers for field service — a scarce audience that rarely applies actively.
The approach
Three Meta campaigns side by side
A main campaign, a variant and a retargeting campaign run in parallel to see what works.
A short application funnel
A mobile-first funnel with an average completion time of about a minute and a half.
AI Sourcing as a talent pool
Profiles are screened on location, driving licence, technical experience and availability.
The result
applications through the funnel
average cost per click
CTR on the best campaign
screened profiles through AI Sourcing
- Best campaign: 10 applications at €42.91 each, with a 3.22% CTR and a €0.33 CPC.
- 58,791 impressions and 1,836 clicks within the technical audience in the east of the Netherlands.
- Funnel: 789 sessions with an average completion time of about 1 minute 40, roughly 86% of it mobile.
- Retargeting produced clicks but no applications in this phase — and was adjusted accordingly.
Source: internal evaluation report. Figures shared with the client's consent.
The result
applications through the funnel
average cost per click
CTR on the best campaign
screened profiles through AI Sourcing
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
