12 applicants for a senior niche role in a short time
The challenge
A Senior Projectmanager Area Development is a niche profile with specific demands in spatial development, stakeholder management and civil engineering.
Through existing channels this group was barely reached.
The approach
Job Marketing campaigns on Meta
Ad campaigns on Facebook and Instagram with an extensive application funnel with qualifying questions on role, region, experience and education.
Qualification in the funnel
The funnel filters on current role (46.4% project manager, 42.9% project leader), region and experience — nearly half have 7+ years of experience.
AI Sourcing as a next step
AI Sourcing via LinkedIn and email is ready to proactively approach passive senior project managers and further fill the pipeline.
The result
applicants for a senior niche role
cost per applicant (market: €75–250)
CTR (market: 1–2%)
CPC
Source: internal evaluation report. Figures shared with the client's consent.
Against the market
| KPI | LeadStars | Market |
|---|---|---|
| CPA | €38.79 | €75–250+ |
| CTR | 4.04% | 1–2% |
| CPC | €1.59 | €1.50–4.00 |
| Funnel CVR | 2.75% | 1–3% |
The result
applicants for a senior niche role
cost per applicant (market: €75–250)
CTR (market: 1–2%)
CPC
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
