Recruiting IT professionals without yet another recruiter email
Developers and IT specialists are hounded and rarely respond. What does work: being substantive, being brief, and promising nothing you cannot deliver.
Recruiting IT professionals works with campaigns on the channels this group already uses - Meta, Google and 15+ job boards - a landing page that can be completed in two minutes, and follow-up within hours. Leadstars builds those campaigns as part of JAM, at €8.96 to €30.51 per candidate in our own campaigns. You pay a retainer plus a one-off implementation fee, with a guarantee on the agreed number of leads and the first campaign live within 7 days.
Last updated: 4 September 2026
Key takeaways
- You reach IT professionals through Meta, Google and 15+ job boards, not through one job post.
- Candidate cost in our own campaigns: €8.96 to €30.51.
- Follow-up within hours; at UBN Uitzendbureau this approach delivered 82 applicants in 3 weeks.
- First campaign live within 7 days, with a guarantee on lead volume.
Why recruiting it professionals is so hard
IT is the audience with the highest immunity to recruitment. Everyone approaches them, almost nobody says anything concrete about the stack, the architecture or who gets a say in technical decisions.
That is exactly your opening. One ad that tells the real technical story outperforms a hundred personalised messages that do not.
Where you do reach it professionals
Channel choice is not a matter of taste for this function group. This is the mix we start with and adjust based on the first few weeks.
- LinkedIn and Meta for reach, with ads that name the stack and the type of problem instead of 'a challenging role'.
- AI Sourcing on technology and seniority, with follow-up that is short and human.
- Job distribution to IT job boards for the small active group.
What belongs in the ad and on the landing page
Concrete: languages and frameworks, team size, how much legacy, remote policy and whether there is genuine freedom in technical choices.
No assessment marathon up front. One short conversation with someone who can talk shop converts far better.
How we approach it
We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.
After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.
- Job Marketing Campaigns on the channels where this audience actually is.
- A landing page per function group, built for applying on mobile.
- AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
- Reporting on cost per applicant, per qualified candidate and per interview - not on impressions.
What it costs you if it does not work
We work on a monthly or annual retainer with a one-off implementation fee at the start. The agreed lead volume is guaranteed: if a campaign does not deliver the promised number, you do not pay for the shortfall. A 7-day delivery guarantee applies.
Campaigns, ad accounts, dashboards and the talent pool you build are in your name and stay yours, even if we stop working together.
Frequently asked questions
Let's fill your next vacancy
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30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
