Recruiting IT professionals without yet another recruiter email

Why recruiting it professionals is so hard

IT is the audience with the highest immunity to recruitment. Everyone approaches them, almost nobody says anything concrete about the stack, the architecture or who gets a say in technical decisions.

That is exactly your opening. One ad that tells the real technical story outperforms a hundred personalised messages that do not.

Where you do reach it professionals

Channel choice is not a matter of taste for this function group. This is the mix we start with and adjust based on the first few weeks.

• LinkedIn and Meta for reach, with ads that name the stack and the type of problem instead of 'a challenging role'.
• AI Sourcing on technology and seniority, with follow-up that is short and human.
• Job distribution to IT job boards for the small active group.

What belongs in the ad and on the landing page

Concrete: languages and frameworks, team size, how much legacy, remote policy and whether there is genuine freedom in technical choices.

No assessment marathon up front. One short conversation with someone who can talk shop converts far better.

How we approach it

We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.

After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.

• Job Marketing Campaigns on the channels where this audience actually is.
• A landing page per function group, built for applying on mobile.
• AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
• Reporting on cost per applicant, per qualified candidate and per interview — not on impressions.

No cure no pay on top of a monthly retainer

We work on a monthly retainer with a no-cure-no-pay arrangement on top: if we do not deliver, you do not pay for it. You are not locked into an annual contract before anything has been delivered.

That comes with a delivery guarantee: within 7 days of the kick-off your campaign is live. And because the accounts are in your name, you are building your own business — not your agency's.