Recruiting hospitality staff with speed as your main weapon

Why recruiting hospitality staff is so hard

Hospitality is the fastest market there is. People search in the evening or at the weekend, apply on their phone and sometimes start within a week. Every hour of delay in follow-up costs you a candidate.

It is also a market where atmosphere sells. Footage of the venue, the team and a busy shift does more than any list of employment terms.

Where you do reach hospitality staff

Channel choice is not a matter of taste for this function group. This is the mix we start with and adjust based on the first few weeks.

• Meta and TikTok with short video of the venue and team, emphasising atmosphere and pace.
• Tight geo-targeting: hospitality almost always hires within cycling distance.
• Automated follow-up outside office hours, because that is where the gap is here.

What belongs in the ad and on the landing page

Put hours, days, hourly pay and whether tips are shared right in the ad. Also whether weekends are mandatory.

Apply via a three-question form or straight through WhatsApp; anything that takes more effort, you lose.

How we approach it

We do not build a single ad but a working system: audience, offer, ads, landing page, follow-up and reporting. The Job Acquisition Machine (JAM) fills the candidate side, the Client Acquisition System (CAS) the client side. You do not have to start with both.

After the kick-off your campaign is live within 7 days. From there we adjust weekly based on what comes in: which ad produces qualified candidates, where people drop off on the landing page, and how fast follow-up happens. The ad accounts are in your name and stay yours.

• Job Marketing Campaigns on the channels where this audience actually is.
• A landing page per function group, built for applying on mobile.
• AI Sourcing and Multi-Channel Job Distribution to 15+ job boards on top of the campaigns.
• Reporting on cost per applicant, per qualified candidate and per interview — not on impressions.

No cure no pay on top of a monthly retainer

We work on a monthly retainer with a no-cure-no-pay arrangement on top: if we do not deliver, you do not pay for it. You are not locked into an annual contract before anything has been delivered.

That comes with a delivery guarantee: within 7 days of the kick-off your campaign is live. And because the accounts are in your name, you are building your own business — not your agency's.