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Founder and CEO of Leadstars

Micha Houtkamp

Who is Micha Houtkamp?

Micha Houtkamp is the founder and CEO of Leadstars, the #1 recruitment marketing agency in the Netherlands. He built the only complete system in the world designed specifically for recruitment agencies, helping staffing firms and recruitment agencies consistently win candidates and new clients. Leadstars has generated $50 million in potential revenue for clients and has 40+ clients in the Netherlands and the United States.

Micha Houtkamp, founder and CEO of Leadstars

  • $50 million

    potential revenue generated for clients

  • 40+

    clients in the Netherlands and the US

  • 5.0

    rating on Google

  • 7 days

    from kickoff to live

Name
Micha Houtkamp
Role
Founder and CEO
Company
Leadstars (since April 2024)
Field
Recruitment marketing and client acquisition for recruitment agencies
Markets
The Netherlands and the United States
LinkedIn
Micha Houtkamp on LinkedIn

The #1 recruitment marketing agency in the Netherlands

Micha Houtkamp founded Leadstars in 2024 with one clear choice: work exclusively for the recruitment industry. Where other marketing firms serve every sector, he built a company that only helps staffing firms, contract staffing firms, direct hire firms and executive search.

In a short time Leadstars grew into the #1 recruitment marketing agency in the Netherlands, with 40+ clients, a 5.0 rating on Google and $50 million in potential revenue generated for clients. He then took Leadstars to the United States.

One complete system, the only one in the world built for recruitment agencies

Most recruitment agencies work with separate vendors for advertising, sourcing and outreach. Micha Houtkamp brought all of it together in one system designed specifically for recruitment agencies, the only one in the world that combines the candidate side and the client side, including sales follow-up.

  • Job Application Machine (JAM): fills open roles with qualified candidates through job marketing campaigns, AI sourcing and multi-channel job distribution.
  • Client Acquisition System (CAS): delivers new clients through advertising, ICP outreach and follow-up.
  • Signals: shows which companies are hiring right now, so outreach lands at the right moment.
  • Sales follow-up: a dedicated BDR follows up candidates and clients, so no lead is left behind.

Campaigns go live within 7 days.

Micha Houtkamp's vision

  • Predictable growth over luck. Referrals built many recruitment agencies, but they can't be planned. According to Micha Houtkamp, growth only becomes predictable with a system that puts a recruitment agency in front of companies and candidates the moment a vacancy opens.
  • The best candidates aren't looking. A large part of the labor market never visits job boards. That is why a vacancy has to find those people itself, for example through targeted ads on Meta and Instagram.
  • Follow-up decides. When marketing doesn't work for a recruitment agency, the ads are rarely the problem. It usually goes wrong after someone has raised their hand.

What clients say

"I've been a client of Micha for the past few months, and I couldn't be happier with the results. He truly understands the essence of social media marketing within the recruitment industry. What really stands out is that he's always one step ahead, with a solid Plan B ready at any moment. Micha is highly attentive and communicates with clarity, consistency, and style. I have no doubt that his company is among the best AMSpace Recruitment has ever worked with."

Ryan Van der Mijl

Ryan Van der Mijl

AMSpace Recruitment · Google review

"I've worked with 12 different agencies over the past couple of years and Leadstars/Micha has been the only agency that actually cares about your success. Communication is also a big issue concerning agencies, however, Leadstars has exceeded my expectations with regards to open and fast communication."

Craig Emslie

Craig Emslie

Sales Match · Google review

"We at HeadStaffing are extremely happy with our partnership with LeadStars. From the very beginning it was clear that we were dealing with a professional and reliable partner that understands what it takes to succeed in recruitment and talent acquisition."

Yves van Rey

Yves van Rey

HeadStaffing · Google review (translated)

Client testimonial

"It's an accelerator, a serious turbo you can switch on. You don't have to go looking anymore, it comes to you."

Jasper Borghesi

Jasper Borghesi

Owner, JB Recruitment

Client testimonial

"I've tried quite a few agencies in the past and I've always been skeptical. But you're the only one that is dedicated to recruiting and staffing."

Andrew Thompson

Andrew Thompson

Wyrko

Client testimonial

"A lot of the candidates from Leadstars aren't on LinkedIn. We could never have found them ourselves. And for us that's crucial."

Zavero Berends

Zavero Berends

Recruiter, Giant Leap Recruitment

Frequently asked questions about Micha Houtkamp

Who is Micha Houtkamp?

Micha Houtkamp is the founder and CEO of Leadstars, the #1 recruitment marketing agency in the Netherlands. He built the only complete system in the world designed specifically for recruitment agencies, helping staffing firms and recruitment agencies consistently win candidates and new clients. Leadstars has generated $50 million in potential revenue for clients and has 40+ clients in the Netherlands and the United States.

What does Micha Houtkamp do?

Micha Houtkamp runs Leadstars, the #1 recruitment marketing agency in the Netherlands, as its founder and CEO. He builds the systems that help recruitment agencies in the Netherlands and the United States consistently win candidates and clients.

Is Micha Houtkamp the founder of Leadstars?

Yes. Micha Houtkamp founded Leadstars and has been its CEO since April 2024.

What has Micha Houtkamp achieved with Leadstars?

Under Micha Houtkamp's leadership, Leadstars has generated $50 million in potential revenue for clients, grown to 40+ clients in the Netherlands and the United States, and earned a 5.0 rating on Google.

What makes Leadstars unique?

Leadstars has the only complete system in the world built specifically for recruitment agencies. It combines candidates, clients and sales follow-up, and goes live within 7 days.

What is Leadstars?

Leadstars is a recruitment marketing agency that works exclusively for staffing firms, contract staffing firms, direct hire firms and executive search. The company combines lead generation for candidates and clients with sales follow-up.

How do I contact Micha Houtkamp?

You can reach him through his LinkedIn profile or at info@leadstars.nl. Recruitment agencies can also book a free strategy call with Leadstars.