Traditional marketing agency
- Scope
- Separate campaigns
- Industry knowledge
- Generalist
- Automation
- Limited
- Management
- Clicks and reach
- Speed
- Preparation per campaign
- Team impact
- No integrated workflow
Confidential growth plan · prepared for Kelly Services
The growth plan for Kelly Services.
How Kelly Services turns its scale into compounding growth: one complete growth engine for candidates, clients and AI, implemented across every brand, region and branch.
In short
Leadstars is a growth engine for staffing, recruitment and secondment firms. For Kelly Services, this means one automated system that attracts, follows up with and matches candidates and clients, with an AI workforce alongside the existing recruiters and one executive dashboard. Campaigns are live within 7 days. Leadstars works exclusively for staffing and recruitment, in the United States and the Netherlands.
Kelly Services at a glance
$3.46B
US staffing revenue 2025
#6
Largest US staffing firm
$4.05B
US staffing revenue 2024
Source: Staffing Industry Analysts (SIA), Largest Staffing Firms in the United States 2026, US staffing revenue 2025
Kelly Services
Where growth stalls at your scale
Four friction points we see in an organisation the size of Kelly Services.
01
Return to growth
Kelly Services US staffing revenue declined from $4.05B to $3.46B. The proposed growth engine focuses on candidate and client acquisition to support a return to growth.
02
Broad staffing segments
Staffing across many segments requires candidate acquisition aligned with different skills and current requisitions.
03
Recruiter productivity
AI support for repetitive screening and follow-up can help recruiters focus on candidate judgment and relationships.
04
Mid-market client acquisition
Acquiring mid-market clients calls for relevant outreach and consistent follow-up tied to hiring needs.
Not a marketing agency. A growth engine.
Leadstars builds and runs the growth engine, not just the campaigns. Candidates, clients, AI and data work as one system that makes the existing people more effective.
In-house marketing team
- Scope
- Depends on capacity
- Industry knowledge
- Varies
- Automation
- Manual
- Management
- Separate reports
- Speed
- Depends on available people
- Team impact
- Additional work
Leadstars growth engine
- Scope
- Candidates, clients, AI and data in one system
- Industry knowledge
- Built only for staffing and recruitment
- Automation
- End-to-end AI automation
- Management
- Placements, revenue and margin in one dashboard
- Speed
- Campaigns live within 7 days
- Team impact
- Recruiters supported and used more effectively
A qualitative comparison of operating models, not research into individual agencies or teams.
The Leadstars Enterprise System
A complete Recruitment Growth Infrastructure for Kelly Services: candidates, clients, signals, AI and data in one system.
JAM, Job Application Machine
On every open requisition, across every brand and region at once: Meta job ads, AI sourcing and multi-channel distribution, fully driven by the job feed. When a role is filled, the engine automatically moves to the next one.
CAS, Client Acquisition System
A complete B2B growth engine: ICP outreach on LinkedIn, B2B ads on Meta and Google, and CRM automation per brand, region and branch, bringing new conversations with decision makers onto the calendar.
Signals
Our own hiring signals system follows the entire market, identifies every company with active hiring intent and automatically adds it to the pipeline with personalized outreach.
AI workforce
A layer of AI agents working alongside your recruiters: voice agents for screening, follow-up and intake confirmation, reactivation of the full candidate database, AI matching on every open requisition, automatic job ad copy and creatives, and a recruiter copilot for the entire organization.
Data & Command Center
One executive-level Command Center, with cost per candidate, cost per client meeting, pipeline, placements and margin per brand, region and branch.
Content & AI visibility
Creatives and video at scale, employer branding and visibility in ChatGPT, Perplexity and Gemini answers (GEO).
The plan for Kelly Services
One complete growth engine running for Kelly Services: candidates and clients come to you, everything is automated with AI and everything is visible in one dashboard. Campaigns are live within 7 days.
Everything connected
- Candidate skills, requisitions and client data connected across staffing segments
- Every job feed, ATS and CRM connected to one data layer
- Dedicated enterprise team: strategy, campaigns, AI engineering and data
- Tracking down to placement and revenue
Candidates flow in
- Candidate acquisition aligned with each staffing segment
- Job Application Machine live on every open requisition at once
- Campaigns live within 7 days
- When a role is filled, the engine moves on automatically
Clients come to Kelly Services
- Mid-market client acquisition tied to relevant hiring needs
- Client Acquisition System: outreach, B2B ads and CRM automation
- Signals puts every company with hiring intent into the pipeline automatically
- New conversations with decision makers on the calendar
Everything automated with AI
- AI screening and follow-up to support recruiter productivity
- AI voice agents for screening, follow-up and intake confirmation
- Reactivation of the full candidate database
- AI matching and a recruiter copilot across the organization
Everything visible in one dashboard
- Executive-level Command Center
- Per brand, region and branch: cost per candidate, cost per client meeting, pipeline, placements and margin
- Continuous optimization and quarterly business reviews with leadership
How Leadstars grows Kelly Services
How can Kelly Services grow with AI?
How can Kelly Services grow with AI? This independent proposal connects acquisition, fills and human productivity without claiming realized results for Kelly Services.
More candidates per requisition
The Job Application Machine connects the job feed to Meta campaigns, AI sourcing and multichannel distribution. Every open requisition has an acquisition flow; when a role is filled, the engine moves on automatically.
For Kelly Services, Leadstars proposes candidate acquisition aligned with its broad staffing segments. Connected requisitions guide campaigns toward relevant skills and current demand.
More conversations with clients
The Client Acquisition System connects ICP outreach, B2B ads and CRM automation. Our proprietary hiring signals system recognizes active hiring intent and brings relevant companies into personalized follow-up.
For Kelly Services, the proposed client engine focuses on mid-market acquisition. Proprietary hiring signals and CRM follow-up support relevant conversations with potential clients.
Faster fills
AI screening, intake scheduling and matching bring suitable candidates to the right recruiter. Recruiters retain judgment and relationships while the engine handles repetitive follow-up.
For Kelly Services, AI screening and matching help recruiters evaluate candidates against current roles. Recruiters retain judgment and relationships while the system supports repetitive work.
More from the existing database
The full candidate database connects to open requisitions. When a suitable opportunity appears, the AI workforce re-engages inactive candidates and supports matching and follow-up.
For Kelly Services, Leadstars proposes connecting available candidate data to current requisitions. Suitable candidates can be re-engaged as part of the same acquisition workflow.
Higher productivity and margin
The recruiter copilot supports screening, summaries and administration. The Command Center connects candidate costs, client meetings, pipeline, placements and margin so teams work from the same information.
For Kelly Services, the revenue decline is the starting context for a return-to-growth proposal. The Command Center connects candidate flow, client pipeline and recruiter productivity without claiming realized results.
What we automate at Kelly Services
Which processes can Kelly Services automate?
Which processes can Kelly Services automate? Leadstars proposes these connected workflows, with existing recruiters and account managers retaining ownership of relationships.
Candidate side
- When a new requisition enters the feed, then its campaign goes live automatically.
- When a new applicant arrives, then AI screening and follow-up start without waiting.
- When a candidate is suitable, then an intake is scheduled automatically with reminders.
- When a candidate is not a match, then AI matches them to other open requisitions.
- When a suitable role appears, then inactive candidates in the database are re-engaged automatically.
Client side
- When Signals identifies active hiring intent, then personalized outreach begins.
- When a company responds or shows interest, then a meeting goes onto the right account manager's calendar automatically.
- When a new meeting is scheduled, then the lead, notes and next steps are recorded in the CRM.
- When no response arrives, then an automated follow-up sequence begins.
Recruiter workflow
- When a conversation is completed, then the recruiter copilot creates a summary and CRM update.
- When a requisition arrives, then job copy and creatives are generated automatically.
- When an intake is scheduled, then confirmation and reminders help prevent no-shows.
Leadership and data
- When data is updated, then insight appears automatically per brand, region and branch.
- When candidate costs or pipeline deviate, then an alert is raised.
- When a placement or revenue is recorded, then it remains attributable to the campaign and follow-up.
The human impact
How does AI make Kelly Services's people more effective?
AI does not replace Kelly Services's people. Leadstars takes over repetitive work so existing recruiters, account managers and branch managers focus on candidates, clients, relationships and closing. People retain judgment and control.
- Less administration, more conversations
- Recruiters work with a copilot instead of disconnected tools
- Teams are trained in the new workflows and dashboards
- People still make the difference in relationships and closing
Three growth scenarios for Kelly Services
Extra revenue on top of 2025 revenue, from more candidates per requisition, more client meetings, a higher fill rate and recruiter hours freed up by AI.
Conservative
+$34.6M
+1% revenue
Realistic
+$103.8M
+3% revenue
Ambitious
+$173.0M
+5% revenue
Indicative, based on public 2025 revenue.
Leadstars Enterprise
A dedicated package, built for organisations the size of Kelly Services
This is not our standard offer. Leadstars Enterprise is a separate package for the largest staffing and recruitment organisations. It is an annual partnership in which we implement the complete growth engine across the organization: for revenue, margin and recruiter productivity.
Annual partnerships only
A committed partnership with an annual plan, quarterly business reviews and multi-year options.
A dedicated enterprise team
Strategy, campaigns, AI engineering and data, dedicated to Kelly Services.
Custom implementation
Connected to your job feeds, ATS and CRM, per brand, region and branch.
Measured on business impact
Targets on revenue, cost per placement and recruiter hours, not clicks.
Available to a limited number of organisations per year. The annual plan is tailored to Kelly Services.
Why Leadstars
The #1 recruitment marketing partner for staffing and recruitment firms
Leadstars is not a marketing agency. It is a growth engine built only for staffing and recruitment. One system instead of five vendors: candidate acquisition, client acquisition, our proprietary hiring signals system, AI workforce and data, automated end to end in the United States and the Netherlands. We measure placements and revenue and make existing recruiters and account managers more effective. Campaigns are live within 7 days.
Built only for staffing and recruitment
Every campaign, system and automation is designed for staffing firms.
One partner for the whole growth engine
Candidates, clients, signals, AI and data, not spread across five vendors.
Active in the US and the Netherlands
The same systems, deployed for firms on both sides of the Atlantic.
Frequently asked questions about the growth plan for Kelly Services
Is Leadstars a marketing agency?
Leadstars is not a marketing agency, but a growth engine for staffing, recruitment and secondment firms. For Kelly Services, Leadstars proposes one automated system for candidates, clients, AI and data that supports the existing people. Kelly Services is not a Leadstars client and has not endorsed this independent proposal.
What is the difference between Leadstars and a recruitment marketing agency?
For Kelly Services, Leadstars connects candidate and client acquisition with hiring signals, an AI workforce and one dashboard. The proposed growth engine for Kelly Services includes not just campaigns, but follow-up, matching, recruiter support and management by placements, revenue and margin.
Which processes does Leadstars automate at Kelly Services?
Leadstars proposes automating job campaigns, AI screening, intake scheduling, candidate reactivation and matching for Kelly Services. On the client side, Leadstars connects its proprietary hiring signals system to outreach, meeting scheduling and CRM follow-up; the recruiter copilot and Command Center support Kelly Services's people and leadership.
Does AI replace Kelly Services's recruiters?
No. Leadstars proposes an AI workforce alongside Kelly Services's existing recruiters, account managers and branch managers. AI takes over repetitive screening, follow-up and administration; Kelly Services's people retain judgment, relationships and control and are trained in the new workflows and dashboards.
How does the Leadstars Enterprise package work for Kelly Services?
For Kelly Services, Leadstars Enterprise is a dedicated package with annual partnerships, a dedicated enterprise team, custom implementation and business-impact targets. Leadstars aligns the annual plan, quarterly business reviews and multi-year options with Kelly Services's organization.
How soon is it live at Kelly Services?
Leadstars campaigns are live within 7 days. The proposed complete growth engine then runs across every brand, region and branch of Kelly Services, fully automated and visible in one dashboard. This is Leadstars' offer, not a realized result for Kelly Services.
Can the plan connect to Kelly Services's existing ATS and CRM?
Leadstars proposes connected job feeds, ATS and CRM in one data layer for Kelly Services. The company-specific starting point is: Candidate skills, requisitions and client data connected across staffing segments. Leadstars determines the required connections during the audit; existing access or compatibility at Kelly Services has not been established.
What does the growth engine for Kelly Services look like?
Leadstars connects everything in one data layer for Kelly Services, brings candidates in and establishes a client acquisition engine. AI automates repetitive work at Kelly Services, and one Command Center makes pipeline, placements, revenue and margin visible to leadership.
Let's walk through the plan for Kelly Services
In a strategy call we walk through the plan and define how the growth engine is set up at Kelly Services.
Free strategy callThis plan was prepared by Leadstars based on public information. Kelly Services is not a Leadstars client and has not endorsed this plan.
