Recruitment marketing agency for US staffing firms
We build applicant flow and client demand for staffing agencies, contract staffing firms and direct hire practices. Campaigns run nationwide, reported per market rather than as one blended number.
Leadstars is a recruitment marketing agency that works with staffing firms rather than corporate talent acquisition teams. On the candidate side we run paid social, AI sourcing and multi-channel job distribution steered on cost per applicant per market and role type. On the client side we run ICP outreach and B2B advertising to companies with live hiring signals. We work on a retainer plus a one-time implementation fee, guarantee the agreed lead volume, and deliver the first leads within 7 days of launch.
Last updated: 4 September 2026
Key takeaways
- Built for staffing firms: applicant flow for open orders and meetings with hiring companies.
- Reporting per state and role type, because a national blended cost per applicant hides what you need to act on.
- Job ad compliance differs by state; the state pages set out what changes and where counsel should look.
- Guaranteed lead volume, first delivery within 7 days. No claims on hires, placements or revenue.
Why does a staffing firm need different marketing from an employer?
An employer sells one brand to one candidate audience. A staffing firm sells assignments to workers and delivery capability to hiring companies at the same time, across role types that behave nothing alike. Light industrial and hourly roles are won on pay rate, shift and speed of callback. Professional direct hire searches are won on the quality of the pitch and the shortlist. One creative strategy cannot serve both, and a vendor built around corporate careers sites will try.
- Candidate demand: paid social, AI sourcing, distribution to 15+ job boards.
- Client demand: ICP outreach and B2B advertising against live hiring signals.
- Cost per applicant reported per campaign, market and role type.
Which states have their own page?
Six, chosen because the advertising rules or the operating model differ enough to change how campaigns are built: California, Texas, Illinois, Florida, Georgia and New York. Each page covers what the state requires of job advertising and how we run campaigns there. Leadstars is a marketing agency, not a law firm, so treat those pages as an operational briefing and have counsel review your templates.
- California
- Illinois
- New York
- Texas
- Florida
- Georgia
Frequently asked questions
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
