Traditional marketing agency
- Scope
- Separate campaigns
- Industry knowledge
- Generalist
- Automation
- Limited
- Management
- Clicks and reach
- Speed
- Preparation per campaign
- Team impact
- No integrated workflow
Confidential growth plan · prepared for CHG Healthcare
The growth plan for CHG Healthcare.
How CHG Healthcare turns its scale into compounding growth: one complete growth engine for candidates, clients and AI, implemented across every brand, region and branch.
In short
Leadstars is a growth engine for staffing, recruitment and secondment firms. For CHG Healthcare, this means one automated system that attracts, follows up with and matches candidates and clients, with an AI workforce alongside the existing recruiters and one executive dashboard. Campaigns are live within 7 days. Leadstars works exclusively for staffing and recruitment, in the United States and the Netherlands.
CHG Healthcare at a glance
$2.86B
US staffing revenue 2025
#8
Largest US staffing firm
Locum tenens
Physician and clinician staffing focus
Source: Staffing Industry Analysts (SIA), Largest Staffing Firms in the United States 2026, US staffing revenue 2025
CHG Healthcare
Where growth stalls at your scale
Four friction points we see in an organisation the size of CHG Healthcare.
01
Clinician acquisition
CHG Healthcare focuses on physician and clinician staffing, including locum tenens. Acquisition needs to align with specialties and states.
02
Speed to presentation
Screening and follow-up can support faster presentation of suitable clinicians while recruiters retain judgment.
03
Facility acquisition
Facility acquisition calls for relevant conversations aligned with physician and clinician needs.
04
Clinician database reactivation
The existing clinician database offers an opportunity for targeted re-engagement around current roles.
Not a marketing agency. A growth engine.
Leadstars builds and runs the growth engine, not just the campaigns. Candidates, clients, AI and data work as one system that makes the existing people more effective.
In-house marketing team
- Scope
- Depends on capacity
- Industry knowledge
- Varies
- Automation
- Manual
- Management
- Separate reports
- Speed
- Depends on available people
- Team impact
- Additional work
Leadstars growth engine
- Scope
- Candidates, clients, AI and data in one system
- Industry knowledge
- Built only for staffing and recruitment
- Automation
- End-to-end AI automation
- Management
- Placements, revenue and margin in one dashboard
- Speed
- Campaigns live within 7 days
- Team impact
- Recruiters supported and used more effectively
A qualitative comparison of operating models, not research into individual agencies or teams.
The Leadstars Enterprise System
A complete Recruitment Growth Infrastructure for CHG Healthcare: candidates, clients, signals, AI and data in one system.
JAM, Job Application Machine
On every open requisition, across every brand and region at once: Meta job ads, AI sourcing and multi-channel distribution, fully driven by the job feed. When a role is filled, the engine automatically moves to the next one.
CAS, Client Acquisition System
A complete B2B growth engine: ICP outreach on LinkedIn, B2B ads on Meta and Google, and CRM automation per brand, region and branch, bringing new conversations with decision makers onto the calendar.
Signals
Our own hiring signals system follows the entire market, identifies every company with active hiring intent and automatically adds it to the pipeline with personalized outreach.
AI workforce
A layer of AI agents working alongside your recruiters: voice agents for screening, follow-up and intake confirmation, reactivation of the full candidate database, AI matching on every open requisition, automatic job ad copy and creatives, and a recruiter copilot for the entire organization.
Data & Command Center
One executive-level Command Center, with cost per candidate, cost per client meeting, pipeline, placements and margin per brand, region and branch.
Content & AI visibility
Creatives and video at scale, employer branding and visibility in ChatGPT, Perplexity and Gemini answers (GEO).
The plan for CHG Healthcare
One complete growth engine running for CHG Healthcare: candidates and clients come to you, everything is automated with AI and everything is visible in one dashboard. Campaigns are live within 7 days.
Everything connected
- The clinician database, specialties, states and facility needs connected
- Every job feed, ATS and CRM connected to one data layer
- Dedicated enterprise team: strategy, campaigns, AI engineering and data
- Tracking down to placement and revenue
Candidates flow in
- Physician and clinician acquisition across specialties and states
- Job Application Machine live on every open requisition at once
- Campaigns live within 7 days
- When a role is filled, the engine moves on automatically
Clients come to CHG Healthcare
- Facility acquisition aligned with locum tenens and clinician needs
- Client Acquisition System: outreach, B2B ads and CRM automation
- Signals puts every company with hiring intent into the pipeline automatically
- New conversations with decision makers on the calendar
Everything automated with AI
- AI screening and clinician reactivation for faster presentation
- AI voice agents for screening, follow-up and intake confirmation
- Reactivation of the full candidate database
- AI matching and a recruiter copilot across the organization
Everything visible in one dashboard
- Executive-level Command Center
- Per brand, region and branch: cost per candidate, cost per client meeting, pipeline, placements and margin
- Continuous optimization and quarterly business reviews with leadership
How Leadstars grows CHG Healthcare
How can CHG Healthcare grow with AI?
How can CHG Healthcare grow with AI? This independent proposal connects acquisition, fills and human productivity without claiming realized results for CHG Healthcare.
More candidates per requisition
The Job Application Machine connects the job feed to Meta campaigns, AI sourcing and multichannel distribution. Every open requisition has an acquisition flow; when a role is filled, the engine moves on automatically.
For CHG Healthcare, Leadstars proposes physician and clinician acquisition across specialties and states. Connected requisitions align campaigns with current locum tenens and clinician needs.
More conversations with clients
The Client Acquisition System connects ICP outreach, B2B ads and CRM automation. Our proprietary hiring signals system recognizes active hiring intent and brings relevant companies into personalized follow-up.
For CHG Healthcare, facility acquisition is part of the proposed growth engine. Proprietary hiring signals and CRM follow-up support relevant facility conversations.
Faster fills
AI screening, intake scheduling and matching bring suitable candidates to the right recruiter. Recruiters retain judgment and relationships while the engine handles repetitive follow-up.
For CHG Healthcare, AI screening and follow-up support speed to presentation. Recruiters retain responsibility for assessing clinician suitability and the relationship with each facility.
More from the existing database
The full candidate database connects to open requisitions. When a suitable opportunity appears, the AI workforce re-engages inactive candidates and supports matching and follow-up.
For CHG Healthcare, Leadstars proposes reactivating the existing clinician database. Suitable clinicians can be re-engaged for current needs across specialties and states.
Higher productivity and margin
The recruiter copilot supports screening, summaries and administration. The Command Center connects candidate costs, client meetings, pipeline, placements and margin so teams work from the same information.
For CHG Healthcare, the Command Center connects clinician acquisition, presentation workflows and facility pipeline. AI supports existing people rather than replacing clinical or recruiter judgment.
What we automate at CHG Healthcare
Which processes can CHG Healthcare automate?
Which processes can CHG Healthcare automate? Leadstars proposes these connected workflows, with existing recruiters and account managers retaining ownership of relationships.
Candidate side
- When a new requisition enters the feed, then its campaign goes live automatically.
- When a new applicant arrives, then AI screening and follow-up start without waiting.
- When a candidate is suitable, then an intake is scheduled automatically with reminders.
- When a candidate is not a match, then AI matches them to other open requisitions.
- When a suitable role appears, then inactive candidates in the database are re-engaged automatically.
Client side
- When Signals identifies active hiring intent, then personalized outreach begins.
- When a company responds or shows interest, then a meeting goes onto the right account manager's calendar automatically.
- When a new meeting is scheduled, then the lead, notes and next steps are recorded in the CRM.
- When no response arrives, then an automated follow-up sequence begins.
Recruiter workflow
- When a conversation is completed, then the recruiter copilot creates a summary and CRM update.
- When a requisition arrives, then job copy and creatives are generated automatically.
- When an intake is scheduled, then confirmation and reminders help prevent no-shows.
Leadership and data
- When data is updated, then insight appears automatically per brand, region and branch.
- When candidate costs or pipeline deviate, then an alert is raised.
- When a placement or revenue is recorded, then it remains attributable to the campaign and follow-up.
The human impact
How does AI make CHG Healthcare's people more effective?
AI does not replace CHG Healthcare's people. Leadstars takes over repetitive work so existing recruiters, account managers and branch managers focus on candidates, clients, relationships and closing. People retain judgment and control.
- Less administration, more conversations
- Recruiters work with a copilot instead of disconnected tools
- Teams are trained in the new workflows and dashboards
- People still make the difference in relationships and closing
Three growth scenarios for CHG Healthcare
Extra revenue on top of 2025 revenue, from more candidates per requisition, more client meetings, a higher fill rate and recruiter hours freed up by AI.
Conservative
+$28.6M
+1% revenue
Realistic
+$85.8M
+3% revenue
Ambitious
+$143.0M
+5% revenue
Indicative, based on public 2025 revenue.
Leadstars Enterprise
A dedicated package, built for organisations the size of CHG Healthcare
This is not our standard offer. Leadstars Enterprise is a separate package for the largest staffing and recruitment organisations. It is an annual partnership in which we implement the complete growth engine across the organization: for revenue, margin and recruiter productivity.
Annual partnerships only
A committed partnership with an annual plan, quarterly business reviews and multi-year options.
A dedicated enterprise team
Strategy, campaigns, AI engineering and data, dedicated to CHG Healthcare.
Custom implementation
Connected to your job feeds, ATS and CRM, per brand, region and branch.
Measured on business impact
Targets on revenue, cost per placement and recruiter hours, not clicks.
Available to a limited number of organisations per year. The annual plan is tailored to CHG Healthcare.
Why Leadstars
The #1 recruitment marketing partner for staffing and recruitment firms
Leadstars is not a marketing agency. It is a growth engine built only for staffing and recruitment. One system instead of five vendors: candidate acquisition, client acquisition, our proprietary hiring signals system, AI workforce and data, automated end to end in the United States and the Netherlands. We measure placements and revenue and make existing recruiters and account managers more effective. Campaigns are live within 7 days.
Built only for staffing and recruitment
Every campaign, system and automation is designed for staffing firms.
One partner for the whole growth engine
Candidates, clients, signals, AI and data, not spread across five vendors.
Active in the US and the Netherlands
The same systems, deployed for firms on both sides of the Atlantic.
Frequently asked questions about the growth plan for CHG Healthcare
Is Leadstars a marketing agency?
Leadstars is not a marketing agency, but a growth engine for staffing, recruitment and secondment firms. For CHG Healthcare, Leadstars proposes one automated system for candidates, clients, AI and data that supports the existing people. CHG Healthcare is not a Leadstars client and has not endorsed this independent proposal.
What is the difference between Leadstars and a recruitment marketing agency?
For CHG Healthcare, Leadstars connects candidate and client acquisition with hiring signals, an AI workforce and one dashboard. The proposed growth engine for CHG Healthcare includes not just campaigns, but follow-up, matching, recruiter support and management by placements, revenue and margin.
Which processes does Leadstars automate at CHG Healthcare?
Leadstars proposes automating job campaigns, AI screening, intake scheduling, candidate reactivation and matching for CHG Healthcare. On the client side, Leadstars connects its proprietary hiring signals system to outreach, meeting scheduling and CRM follow-up; the recruiter copilot and Command Center support CHG Healthcare's people and leadership.
Does AI replace CHG Healthcare's recruiters?
No. Leadstars proposes an AI workforce alongside CHG Healthcare's existing recruiters, account managers and branch managers. AI takes over repetitive screening, follow-up and administration; CHG Healthcare's people retain judgment, relationships and control and are trained in the new workflows and dashboards.
How does the Leadstars Enterprise package work for CHG Healthcare?
For CHG Healthcare, Leadstars Enterprise is a dedicated package with annual partnerships, a dedicated enterprise team, custom implementation and business-impact targets. Leadstars aligns the annual plan, quarterly business reviews and multi-year options with CHG Healthcare's organization.
How soon is it live at CHG Healthcare?
Leadstars campaigns are live within 7 days. The proposed complete growth engine then runs across every brand, region and branch of CHG Healthcare, fully automated and visible in one dashboard. This is Leadstars' offer, not a realized result for CHG Healthcare.
Can the plan connect to CHG Healthcare's existing ATS and CRM?
Leadstars proposes connected job feeds, ATS and CRM in one data layer for CHG Healthcare. The company-specific starting point is: The clinician database, specialties, states and facility needs connected. Leadstars determines the required connections during the audit; existing access or compatibility at CHG Healthcare has not been established.
What does the growth engine for CHG Healthcare look like?
Leadstars connects everything in one data layer for CHG Healthcare, brings candidates in and establishes a client acquisition engine. AI automates repetitive work at CHG Healthcare, and one Command Center makes pipeline, placements, revenue and margin visible to leadership.
Let's walk through the plan for CHG Healthcare
In a strategy call we walk through the plan and define how the growth engine is set up at CHG Healthcare.
Free strategy callThis plan was prepared by Leadstars based on public information. CHG Healthcare is not a Leadstars client and has not endorsed this plan.
