UBN Uitzendbureau
Recruiter
Channels: Meta Ads
Leads
17
Cost per lead
€ 9.03
CTR
1.21%
An internal recruiter vacancy in a single city means a very small reach: 2,242 people. Even so, the campaign produced 17 leads for EUR 153.54, or EUR 9.03 per lead. CPC ran high at EUR 2.52, which fits the narrow audience of recruitment professionals. The return came from post-click conversion rather than click volume.
| Metric | Value |
|---|---|
| Leads | 17 |
| Cost per lead | € 9.03 |
| CTR | 1.21% |
| Cost per click | € 2.52 |
| Link clicks | 61 |
| Impressions | 5,056 |
| Reach | 2,242 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 9.03outside the benchmark, favourable side | Market benchmark: EUR 150 – EUR 600 |
| CTR | 1.21%within the benchmark | Market benchmark: 0.9% – 1.6% |
Sources: Cost per lead via job marketing agencies, Netherlands 2025 (Intelligence Group / Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 510,000
If every candidate were placed - 17 applications in this case × € 30,000
- Expected value at your rate
- € 51,000
- Estimated placements
- 1.7
- Return against ad spend
- 332.2×
Assumptions
- Applications in this case: 17
- Your placement rate: 10%
- Contract staffing (detachering) - gross margin per professional per year: € 30,000 (€ 30,000 × 1 year)
- Ad spend in this case: € 154
Source: A contract professional costs a client EUR 81.02 per hour on average (VvDN MarktMonitor Q2 2026). The contract staffing firm's margin commonly runs at 20-30% of that rate, or EUR 16 to EUR 24 per hour. At roughly 1,700 billable hours per year that is EUR 27,000 to EUR 41,000 gross margin per year, per professional. Contract staffing assignments often run longer than a year.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
