Total Management Consulting
Customer Service Agent - Spanish market, based in Greece
Channels: Meta Ads + Perspective funnel
Applications
106
Cost per lead
€ 4.10
Funnel conversion
18.9%
For a relocation role to Greece we ran Spanish-language creatives and moved qualification into the funnel rather than the ad. The funnel converted 18.9% of 587 visitors at an average completion time of 1m06s. Of the applicants, 97.8% were fluent Spanish speakers and 98.6% said they were willing to relocate. Instagram delivered the largest share of traffic at 62.35%.
| Metric | Value |
|---|---|
| Applications | 106 |
| Cost per lead | € 4.10 |
| CTR | 2.58% |
| Unique link CTR | 4.32% |
| Cost per click | € 0.69 |
| CPM | € 17.88 |
| Clicks | 627 |
| Impressions | 24,297 |
| Reach | 10,934 |
| Funnel visitors | 587 |
| Funnel conversion | 18.9% (111 conversions) |
| Funnel completion rate | 47.5% |
| Average completion time | 1m06s |
| Traffic from Instagram | 62.35% |
| Mobile traffic | 84.5% |
| Language fit | 97.8% fluent Spanish |
| Willing to relocate | 98.6% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 4.10outside the benchmark, favourable side | Market benchmark: EUR 190 – EUR 476 |
| Funnel conversion | 18.9%outside the benchmark, favourable side | Market benchmark: 2% – 5% |
| CTR | 2.58%outside the benchmark, favourable side | Market benchmark: 0.9% – 1.6% |
| Unique link CTR | 4.32%outside the benchmark, favourable side | Market benchmark: 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% – 1.5% (Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 265,000
If every candidate were placed - 106 applications in this case × € 2,500
- Expected value at your rate
- € 26,500
- Estimated placements
- 10.6
- Return against ad spend
- 61×
Assumptions
- Applications in this case: 106
- Your placement rate: 10%
- International placement - fee per candidate: € 2,500
- Ad spend in this case: € 435
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
