106 applications at €4.10 per lead for the Spanish market
The challenge
Finding Spanish-speaking candidates willing to relocate to Greece for a customer service role, with a salary level that is fixed upfront.
The approach
Spanish-language campaigns on Meta
Ads fully in Spanish on Facebook and Instagram, targeting relocation-ready candidates.
Mobile funnel with qualifying questions
A funnel that asks upfront about language, availability, relocation willingness and salary acceptance.
WhatsApp as a second route
Next to the form, candidates can respond directly via WhatsApp, which adds extra applications.
The result
applications in the first month
cost per lead
interviews scheduled
funnel conversion rate
- €434.51 in ad spend produced 106 leads: €4.10 per application.
- 10,934 unique people reached, 24,297 impressions and a 2.58% CTR.
- 97.8% of candidates speak fluent Spanish and 98.6% are willing to relocate to Greece.
- 80.3% accept the offered salary of €1,045 plus a €150 monthly bonus.
- 84.5% of traffic came from mobile, with Instagram as the largest source (62.4%).
Source: internal evaluation report. Figures shared with the client's consent.
Against the market
| KPI | LeadStars | Market |
|---|---|---|
| Cost per application | €4.10 | €25–75 |
| Funnel conversion | 18.9% | 5–10% |
| CTR | 2.58% | 0.9–1.5% |
The result
applications in the first month
cost per lead
interviews scheduled
funnel conversion rate
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
