Tilstra Services
Client Acquisition System — Payroll Support
Leadstars ran the Client Acquisition System (client acquisition) for Tilstra Services, targeting Client Acquisition System - Payroll Support in Netherlands during Dec 2025 - Jun 2026. The campaign ran through Meta Ads + Google Performance Max + LinkedIn ICP outreach and recorded b2b leads 8-10 per month, conversions 14 (Google PMax) and reply rate 9.7% (outreach). These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads + Google Performance Max + LinkedIn ICP outreach
B2B leads
8-10 per month
Conversions
14 (Google PMax)
Reply rate
9.7% (outreach)
Tilstra Services runs one system across three channels. Meta Ads structurally delivers 8 to 10 B2B leads per month for the Payroll Support proposition. Google Performance Max runs underneath as the always-on base: 1,205 clicks on 82,000 impressions at EUR 0.35 per click, producing 14 conversions at EUR 30. LinkedIn ICP outreach forms the third layer at 100% deliverability, 31.5% connection acceptance against a 5-15% benchmark and a 9.7% reply rate against a 1-5% benchmark. The three channels reach the same ICP at different moments.
| Metric | Value |
|---|---|
| B2B leads | 8-10 B2B leads per month for Payroll Support |
| Clicks | 1,205 (Google Performance Max) |
| Impressions | 82,000 (Google Performance Max) |
| Cost per click | € 0.35 (Google) |
| Conversions | 14 (Google Performance Max) |
| Cost per conversion | € 30 |
| Deliverability | 100% |
| LinkedIn acceptance rate | 31.5% (benchmark 5-15%) |
| Reply rate | 9.7% (benchmark 1-5%) |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Reply rate | 9.7% (outreach)outside the benchmark, favourable side | Market benchmark: 1% - 5% (benchmark 3.1%) |
| Cost per click | € 0.35 (Google)outside the benchmark, favourable side | Market benchmark: EUR 4 - EUR 12 |
| Cost per conversion | € 30outside the benchmark, favourable side | Market benchmark: EUR 150 - EUR 400+ |
| Deliverability | 100%outside the benchmark, favourable side | Market benchmark: 85% - 95% |
Sources: Cold email reply rate: 1% - 5%, email benchmark 3.1% (Cleanlist 2026); LinkedIn connection reply 3.0% (Expandi). Google Search B2B CPC 2026: EUR 3 - EUR 8 generally, EUR 4 - EUR 12 in recruitment and staffing. Meta B2B cost per lead 2026: EUR 100 - EUR 300 generally, EUR 150 - EUR 400+ for recruitment and staffing specifically. Email deliverability benchmark 2026.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 4,500,000
If every lead became a client - 60 leads in this case × € 75,000
- Expected value at your rate
- € 225,000
- Estimated new clients
- 3
- Return against ad spend
- 277.3×
Assumptions
- Leads in this case: 60
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- Ad spend in this case: € 811
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
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