94 candidates and EUR 40,000 in potential revenue in 3 months, driven by a night-shift team leader role

Talect was looking for two hard-to-fill profiles: a night-shift team leader for a logistics client around Utrecht and a machine-building electrician in Vianen. Night shifts in particular are a hard requirement most job seekers are not open to, so selection had to start at the first click. Leadstars built a dedicated mobile application funnel per vacancy with 7 to 8 qualifying questions covering availability, location and leadership experience, among others, and complemented the Meta campaigns with AI sourcing on LinkedIn. Talect called applicants from Meta straight after they came in. The Team Leader campaign became the engine: 49 applications from 88,175 impressions, at EUR 44.27 media budget per application. Of those 49, 31 stated they were available for night shifts and lived within commuting distance of Utrecht, and 22 had leadership experience. For the electrician role, 31,120 impressions produced 8 applications and 42 passive candidates were approached personally. Talect held 20 to 25 intake interviews and four candidates entered the procedure. Talect now also has a trained pixel, a proven application funnel and its own candidate database for future vacancies.