Giant Leap Recruitment
(Junior) Account Manager
Channels: Meta Ads + Perspective funnel
Applications
203
Cost per lead
€ 8.96
CTR
2.43%
The campaign paired Meta ads with a Perspective funnel that asks for motivation and availability in a handful of steps. Over 90 days it produced 203 applications at EUR 8.96 each. The funnel converted 14.0% of 1,450 visitors, with a 22.7% completion rate. Month three alone added 60 leads at EUR 10.26 and 13.8% funnel conversion.
| Metric | Value |
|---|---|
| Applications | 203 in 90 days |
| Cost per lead | € 8.96 |
| CTR | 2.43% |
| Cost per click | € 1.01 |
| CPM | € 24.60 |
| Clicks | 1,796 |
| Impressions | 73,945 |
| Reach | 21,952 |
| Funnel visitors | 1,450 |
| Funnel conversion | 14.0% |
| Funnel completion rate | 22.7% |
| Mobile traffic | 84.3% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 8.96outside the benchmark, favourable side | Market benchmark: EUR 18 – EUR 25 |
| CTR | 2.43%outside the benchmark, favourable side | Market benchmark: 0.9% – 1.6% |
| Funnel conversion | 14.0%outside the benchmark, favourable side | Market benchmark: 2% – 5% |
Sources: Cost per lead for sales roles (Intelligence Group). Meta ads CTR benchmark (WordStream). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% – 1.5% (Werf&).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 6,090,000
If every candidate were placed - 203 applications in this case × € 30,000
- Expected value at your rate
- € 609,000
- Estimated placements
- 20.3
- Return against ad spend
- 334.7×
Assumptions
- Applications in this case: 203
- Your placement rate: 10%
- Contract staffing (detachering) - gross margin per professional per year: € 30,000 (€ 30,000 × 1 year)
- Ad spend in this case: € 1,819
Source: A contract professional costs a client EUR 81.02 per hour on average (VvDN MarktMonitor Q2 2026). The contract staffing firm's margin commonly runs at 20-30% of that rate, or EUR 16 to EUR 24 per hour. At roughly 1,700 billable hours per year that is EUR 27,000 to EUR 41,000 gross margin per year, per professional. Contract staffing assignments often run longer than a year.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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