FlexPeople
Financial Adviser
Leadstars ran the Job Acquisition Machine (candidate acquisition) for FlexPeople, targeting Financial Adviser in Nationwide during 21 Mar - 19 Apr 2026. The campaign ran through Meta Ads + AI sourcing and recorded applications 26, cost per lead € 16.41 and CTR 3.78%. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads + AI sourcing
Applications
26
Cost per lead
€ 16.41
CTR
3.78%
For a financial advisory role we paired ads with a targeted AI sourcing list of 100 prospects. The ads produced 26 applications at EUR 16.41 each, at a 3.78% CTR. The sourcing sequence achieved a 66.7% open rate and a 35% reply rate. Click-to-lead sat at 2.8%, indicating the funnel qualified applicants strictly.
| Metric | Value |
|---|---|
| Applications | 26 |
| Cost per lead | € 16.41 |
| CTR | 3.78% |
| Cost per click | € 0.47 |
| Clicks | 910 |
| Click-to-lead | 2.8% |
| Prospects | 100 (AI sourcing) |
| Open rate | 66.7% |
| Reply rate | 35% |
| LinkedIn acceptance rate | 35% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 16.41outside the benchmark, favourable side | Market benchmark: EUR 150 - EUR 600 |
| CTR | 3.78%outside the benchmark, favourable side | Market benchmark: 0.9% - 1.6% |
| Click-to-lead | 2.8%within the benchmark | Market benchmark: 2% - 5% |
| Open rate | 66.7%outside the benchmark, favourable side | Market benchmark: 40% - 60% |
| Reply rate | 35%outside the benchmark, favourable side | Market benchmark: 1% - 5% (benchmark 3.1%) |
| LinkedIn acceptance rate | 35%outside the benchmark, favourable side | Market benchmark: 5% - 15% |
Sources: Cost per lead via job marketing agencies, Netherlands 2025 (Intelligence Group / Werf&). Meta ads CTR benchmark (WordStream). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% - 1.5% (Werf&). Cold email open rate 2026. Cold email reply rate: 1% - 5%, email benchmark 3.1% (Cleanlist 2026); LinkedIn connection reply 3.0% (Expandi). Acceptance rate on cold LinkedIn connection requests.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 780,000
If every candidate were placed - 26 applications in this case × € 30,000
- Expected value at your rate
- € 78,000
- Estimated placements
- 2.6
- Estimated pipeline value
- € 78,000
Assumptions
- Applications in this case: 26
- Your placement rate: 10%
- Contract staffing (detachering) - gross margin per professional per year: € 30,000 (€ 30,000 × 1 year)
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: A contract professional costs a client EUR 81.02 per hour on average (VvDN MarktMonitor Q2 2026). The contract staffing firm's margin commonly runs at 20-30% of that rate, or EUR 16 to EUR 24 per hour. At roughly 1,700 billable hours per year that is EUR 27,000 to EUR 41,000 gross margin per year, per professional. Contract staffing assignments often run longer than a year.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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