Farrow + Dutch
Certified Care Worker (Verzorgende IG)
Leadstars ran the Job Acquisition Machine (candidate acquisition) for Farrow + Dutch, targeting Certified Care Worker (Verzorgende IG) in South Limburg during 21 Jul - 23 Oct 2025. The campaign ran through Meta Ads + AI sourcing + jobboards and recorded candidates 132, cost per lead € 46.42 and via meta ads 33. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads + AI sourcing + jobboards
Candidates
132
Cost per lead
€ 46.42
Via Meta Ads
33
In a scarce healthcare region we deliberately put the weight on AI sourcing and used Meta for visibility and inflow. Of 132 candidates, 95 came from sourcing, 33 from Meta and 2 from jobboards. By revising creatives and audiences every month, cost per candidate fell from EUR 81.80 to EUR 30.08, a 63% drop. The funnel drew 606 visitors with a best-month conversion of 5.4%.
| Metric | Value |
|---|---|
| Candidates | 132 in 90 days |
| Via Meta Ads | 33 |
| AI sourcing | 95 |
| Via jobboards | 2 |
| Cost per lead | EUR 46.42 (from EUR 81.80 to EUR 30.08, −63%) |
| CTR | 1.93% |
| Cost per click | € 0.86 |
| CPM | € 15.70 |
| Reach | ±46,000 |
| Impressions | ±100,000 |
| Funnel visitors | 606 |
| Funnel conversion | 5.4% (best month) |
| Mobile traffic | 76% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 46.42outside the benchmark, favourable side | Market benchmark: EUR 250 - EUR 600 |
| CTR | 1.93%outside the benchmark, favourable side | Market benchmark: 0.9% - 1.2% |
| Funnel conversion | 5.4% (best month)outside the benchmark, favourable side | Market benchmark: 2% - 5% |
Sources: Cost per lead in healthcare via job marketing agencies, Netherlands 2025. Meta ads CTR benchmark in healthcare (WordStream). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% - 1.5% (Werf&).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 1,320,000
If every candidate were placed - 132 applications in this case × € 10,000
- Expected value at your rate
- € 132,000
- Estimated placements
- 13.2
- Return against ad spend
- 86.2×
Assumptions
- Applications in this case: 132
- Your placement rate: 10%
- Staffing - gross margin per temp worker per year: € 10,000
- Ad spend in this case: € 1,532
Source: Staffing rates work with a conversion factor of 1.9 to 2.6 on gross hourly wage (2026). The agency's margin sits around 20-25% in technical work and 35-40% for general production work. At a gross hourly wage of EUR 16 and factor 2.1, the client pays EUR 33.60 per hour; the agency's gross margin typically comes to EUR 4 to EUR 7 per hour worked, or EUR 7,000 to EUR 12,000 per year per temp worker.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
