13 paid leads in healthcare, with Google Ads at €51.78 per lead
The challenge
Finding new business clients within the healthcare sector, where decision makers are hard to reach and competition for staff is fierce.
The approach
Google Ads on active demand
High-intent keywords around staff shortages and healthcare personnel capture existing demand.
Meta Ads for demand creation
Ads make the problem visible and drive traffic into the funnel.
ICP outreach via LinkedIn and email
Decision makers at care organisations are approached directly, with a separate campaign on hiring signals.
The result
paid leads in 30 days
cost per lead via Google Ads
click-to-lead conversion
reply rate in outreach
- Google Ads: 9 leads from 192 clicks, 24,600 impressions and a €2.43 CPC.
- Meta Ads: 4 leads at an average CPL of $115.93, on 15,600 impressions.
- Multi-channel outreach: 810 decision makers reached, 69.4% open rate, 50 replies and 111 accepted LinkedIn invitations.
- Hiring signal campaign: 263 organisations reached with 99.3% deliverability and a 64.5% open rate.
Source: internal evaluation report. Figures shared with the client's consent.
The result
paid leads in 30 days
cost per lead via Google Ads
click-to-lead conversion
reply rate in outreach
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
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