49 direct replies from 239 decision makers in three months of outreach
The challenge
As a consultancy, opening conversations with a small, senior audience that gets approached daily.
The approach
Two outreach tracks side by side
A broad multi-channel campaign and a tightly defined, heavily personalised campaign run in parallel.
Smaller and sharper
The tightly defined list received heavier personalisation — with clearly higher reply rates as a result.
Guarding deliverability
Domains and senders are monitored, with a 94% to 99.5% delivery rate and almost no unsubscribes.
The result
decision makers reached in 3 months
direct replies
reply rate on the sharpest campaign (market: 1–5%)
accepted LinkedIn invitations
- 628 messages sent, with a 94% to 99.5% deliverability and a bounce rate of 0.5% to 1.6%.
- Targeted campaign: 51 senior decision makers, 62.1% open rate, 12.6% reply rate and 94% acceptance on LinkedIn.
- Broader campaign: 188 decision makers, 60% open rate and 5.7% reply rate.
- 100% of the selected prospects were actually reached.
Source: internal evaluation report. Figures shared with the client's consent.
Against the market
| KPI | LeadStars | Market |
|---|---|---|
| Reply rate | 12.6% | 1–5% |
| Open rate | 62.1% | 20–40% |
| Acceptance rate | 94% | 5–15% |
The result
decision makers reached in 3 months
direct replies
reply rate on the sharpest campaign (market: 1–5%)
accepted LinkedIn invitations
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
