Titan Strategy Consulting
ICP outreach - two campaigns
Channels: LinkedIn + email
Decision makers reached
239
Replies
49
Deliverability
94 – 99.5%
We built two outreach campaigns with different widths: a tightly defined Highly Targeted list of 51 decision makers and a broader Multi-Channel list of 188. The narrow campaign hit a 62.1% open rate, 12.6% reply rate and 94% LinkedIn acceptance; the broad one 60% open and 5.7% reply. Across both, 628 messages went out to 239 decision makers at 94-99.5% deliverability. That produced 49 direct replies with no ad spend at all.
| Metric | Value |
|---|---|
| Decision makers reached | 239 (100% launched and reached) |
| Messages sent | 628 |
| Deliverability | 94 – 99.5% |
| Bounce rate | 0.5 – 1.6% |
| Replies | 49 |
| Open rate | 62.1% (Highly Targeted) / 60% (Multi-Channel) |
| Reply rate | 12.6% (Highly Targeted) / 5.7% (Multi-Channel) |
| LinkedIn acceptance rate | 94% (Highly Targeted) / 41.7% (Multi-Channel) |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Deliverability | 94 – 99.5%within the benchmark | Market benchmark: 85% – 95% |
| Open rate | 62.1% (Highly Targeted) / 60% (Multi-Channel)outside the benchmark, favourable side | Market benchmark: 40% – 60% |
| Reply rate | 12.6% (Highly Targeted) / 5.7% (Multi-Channel)outside the benchmark, favourable side | Market benchmark: 1% – 5% (benchmark 3.1%) |
| LinkedIn acceptance rate | 94% (Highly Targeted) / 41.7% (Multi-Channel)outside the benchmark, favourable side | Market benchmark: 5% – 15% |
Sources: Email deliverability benchmark 2026. Cold email open rate 2026. Cold email reply rate: 1% – 5%, email benchmark 3.1% (Cleanlist 2026); LinkedIn connection reply 3.0% (Expandi). Acceptance rate on cold LinkedIn connection requests.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 3,675,000
If every lead became a client - 49 leads in this case × € 75,000
- Expected value at your rate
- € 183,750
- Estimated new clients
- 2.5
- Estimated pipeline value
- € 183,750
Assumptions
- Leads in this case: 49
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
