AMSpace Recruitment
Customer Service - Italian market
Leadstars ran the Job Acquisition Machine (candidate acquisition) for AMSpace Recruitment, targeting Customer Service - Italian market in Italy during from 19 May 2025. The campaign ran through Meta Ads and recorded leads 51, cost per lead € 2.76 and click-to-lead 9.78%. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads
Leads
51
Cost per lead
€ 2.76
Click-to-lead
9.78%
This Italian customer-service campaign combined a low click price with strong follow-through to leads. Of 521 clicks, 9.78% became a lead, giving 51 candidates at EUR 2.76 each. CTR held at 3.71% on a small reach of 6,978 people. The campaign confirmed the Italian market can be served on a limited budget.
| Metric | Value |
|---|---|
| Leads | 51 |
| Cost per lead | € 2.76 |
| CTR | 3.71% |
| Cost per click | € 0.27 |
| Clicks | 521 |
| Impressions | 14,037 |
| Reach | 6,978 |
| Click-to-lead | 9.78% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 2.76outside the benchmark, favourable side | Market benchmark: EUR 190 - EUR 476 |
| Click-to-lead | 9.78%outside the benchmark, favourable side | Market benchmark: 2% - 5% |
| CTR | 3.71%outside the benchmark, favourable side | Market benchmark: 0.9% - 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% - 1.5% (Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 127,500
If every candidate were placed - 51 applications in this case × € 2,500
- Expected value at your rate
- € 12,750
- Estimated placements
- 5.1
- Estimated pipeline value
- € 12,750
Assumptions
- Applications in this case: 51
- Your placement rate: 10%
- International placement - fee per candidate: € 2,500
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
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