AMSpace Recruitment
Customer Service — Italian market
Channels: Meta Ads
Leads
51
Cost per lead
€ 2.76
Click-to-lead
9.78%
This Italian customer-service campaign combined a low click price with strong follow-through to leads. Of 521 clicks, 9.78% became a lead, giving 51 candidates at EUR 2.76 each. CTR held at 3.71% on a small reach of 6,978 people. The campaign confirmed the Italian market can be served on a limited budget.
| Metric | Value |
|---|---|
| Leads | 51 |
| Cost per lead | € 2.76 |
| CTR | 3.71% |
| Cost per click | € 0.27 |
| Clicks | 521 |
| Impressions | 14,037 |
| Reach | 6,978 |
| Click-to-lead | 9.78% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 2.76outside the benchmark, favourable side | EUR 190 – EUR 476 |
| Click-to-lead | 9.78%outside the benchmark, favourable side | 2% – 5% |
| CTR | 3.71%outside the benchmark, favourable side | 0.9% – 1.6% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% – 1.5% (Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 127,500
If every candidate were placed — 51 qualified applications in this case × € 2,500
- Expected value at your rate
- € 12,750
- Estimated placements
- 5.1
- Estimated pipeline value
- € 12,750
Assumptions
- Qualified applications in this case: 51
- Your placement rate: 10%
- International placement — fee per candidate: € 2,500
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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