Key takeaways
- NAU registration runs from 1 November to 31 December 2026.
- Do not let WTTA preparation stall your business development.
- A steady outreach flow keeps your pipeline full in 2027.
The Dutch staffing licensing act (WTTA) changes the market from 1 January 2027. According to the ABU, agencies must register with the NAU between 1 November and 31 December 2026. At the same time the market is under pressure: volumes are falling and costs are rising. Agencies that spend this period only on compliance risk an empty sales pipeline.
What the WTTA means for growth
The WTTA takes time and attention from owners and management, and that time often comes out of business development. Clients will also look more critically at who they work with. An agency that is visible and trusted by the right decision makers has an advantage.
Three steps to keep winning clients now
- Define your ideal client: sector, region, company size and the roles you fill best.
- Build a steady flow of conversations through personal LinkedIn and email outreach to those decision makers.
- Follow up every reply quickly and automatically, so no opportunity is lost during the busy registration period.
How Leadstars helps
With the CAS system (Client Acquisition System), Leadstars sets up ICP outreach, data-driven advertising and automated follow-up, so you can focus on WTTA registration while new conversations come in. The first campaign goes live within 7 days, with a guarantee on the agreed lead volume.
How to start
Book a 30-minute strategy call. We discuss your ideal clients and how to build a predictable flow of new conversations during the WTTA period.
Frequently asked questions
Leadstars solves this for you
More candidates or more clients? We build your acquisition engine on a retainer with a guarantee on the agreed lead volume, and delivery within 7 days. Book a free strategy call and we'll show you exactly how.
