How Robert Walters could strengthen bilingual candidate marketing: a Leadstars analysis

This is an independent Leadstars analysis based on publicly available information. Leadstars has no cooperation, client relationship or affiliation with Robert Walters, unless explicitly stated otherwise. Nothing in this article was reviewed or approved by Robert Walters.

Publicly verifiable context

Robert Walters plc is an international specialist professional recruitment firm, listed on the London Stock Exchange under ticker RWA, with a dedicated Dutch organization; see the Robert Walters plc investor information and robertwalters.nl. We make no statements about internal marketing performance.

What we would recommend: genuinely bilingual campaigns

An approach that could work is treating Dutch-speaking and English-speaking candidates as two separate markets, with their own search terms, ads and landing pages. A translated page rarely performs like a page written for that audience from the start.

What we would recommend: market insight as a recruitment instrument

Professionals with a good job rarely respond to a vacancy, but they do respond to information about what their profile is currently worth. We would use that content as the first touchpoint and present the concrete role afterwards.

What we would recommend: measuring candidate leads

We would report candidate lead volume, cost per lead and response time per discipline. This is speculative advice, not an assessment of Robert Walters' current campaigns.

Our own approach and reporting metrics are documented in the Giant Leap Recruitment case and our case library.

Disclaimer

This is an independent Leadstars analysis based on publicly available information. Leadstars has no cooperation, client relationship or affiliation with Robert Walters, unless explicitly stated otherwise. All recommendations are our own speculative expert opinion and describe no work performed for Robert Walters. The company name is referenced in text only.