Key takeaways
- Independent analysis based on public sources. Leadstars has no cooperation or client relationship with Robert Half.
- Campaigns per job family and metro area work better than one national brand campaign.
- A mobile apply flow under 2 minutes, with pay range and location visible before the form.
- Steer on cost per candidate lead and response time; our campaigns typically deliver 20 to 100+ candidate leads per campaign.
This is an independent Leadstars analysis based on publicly available information. Leadstars has no cooperation, client relationship or affiliation with Robert Half, unless explicitly stated otherwise. Nothing here was reviewed or approved by them.
The public facts
According to its own company information, Robert Half is a publicly traded US talent solutions firm (NYSE: RHI), founded in 1948, working across finance, accounting, technology and legal roles; see roberthalf.com. We make no claims about their internal marketing numbers.
What we would recommend: go narrow, not national
A national brand campaign carries the name, but it rarely fills a specific requisition. An approach that could work is one campaign per job family and metro area, with its own creative and its own landing page. An accountant in Dallas and a software engineer in Boston are not one audience.
What we would recommend: fix the apply flow first
In our own campaigns, most of the gain sits after the click. We would build a mobile apply flow under two minutes, show pay range, location and schedule above the form, cut every field that is not needed to start a conversation, and confirm in writing when the candidate will hear back.
What we would recommend: measure like a performance team
- Cost per candidate lead by job family and metro area.
- Response time on new leads, measured in hours.
- Candidate leads per campaign per week as the primary steering metric.
- Weekly optimization at ad and page level.
That is how the Job Acquisition Machine runs, with a results guarantee on the agreed lead volume and a 7 day delivery guarantee. Our published cases show the reporting in practice, such as Giant Leap Recruitment and our other case studies.
Disclaimer
This is an independent Leadstars analysis based on publicly available information. Leadstars has no cooperation, client relationship or affiliation with Robert Half, unless explicitly stated otherwise. Every approach described is our own speculative expert opinion and not a description of work performed for them. Brand names are referenced in text only.
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