How ASGN could strengthen candidate marketing for IT professionals: a Leadstars analysis

This is an independent Leadstars analysis based on publicly available information. Leadstars has no cooperation, client relationship or affiliation with ASGN, unless explicitly stated otherwise. Nothing in this article was reviewed or approved by ASGN.

Publicly verifiable context

ASGN Incorporated is a US provider of IT services and IT professionals, traded on the NYSE under ticker ASGN, with brands including Apex Systems; see the official ASGN investor information. We make no statements about internal marketing performance.

What we would recommend: two separate candidate streams

An approach that could work is fully separating commercial and government tracks across campaign, page and follow-up. Screening and location requirements make those two worlds practically incomparable for a candidate.

What we would recommend: campaigns per technology cluster

We would advertise per cluster, for example data, cloud and security, with ads that describe the substance of the work. Technical candidates judge a provider by how well it understands their work.

What we would recommend: measure lead time

We would report candidate leads, cost per lead and time to first conversation per cluster. This is speculative advice, not an assessment of existing campaigns.

Our own approach and reporting metrics are documented in the Giant Leap Recruitment case and our case library.

Disclaimer

This is an independent Leadstars analysis based on publicly available information. Leadstars has no cooperation, client relationship or affiliation with ASGN, unless explicitly stated otherwise. All recommendations are our own speculative expert opinion and describe no work performed for ASGN. The company name is referenced in text only.