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20 leads at €14.37 each from a multichannel acquisition system
WorkplugStaffingCASMeta AdsGoogle AdsICP Outreach
The challenge
Workplug needed separate campaigns to become one system: continuously visible to the same audience, with both inbound and outbound flow.
The approach
01
Meta Ads for scale
Ads create reach and volume, with multiple touchpoints inside the same audience.
02
Google Ads on intent
Additional reach among people actively searching, in South and North Holland.
03
A dedicated landing page per channel
Every source gets a conversion-focused page that matches the ad.
04
ICP outreach to decision makers
LinkedIn, email and WhatsApp to exactly the right decision makers, alongside the ads.
The result
0
leads through Meta
€0.00
cost per lead
0.0%
funnel conversion rate
0.00%
CTR
- Meta: €287.34 spent, 20 leads, a €0.98 CPC and a reach of 4,254 across 10,941 impressions.
- Meta funnel: 338 visits and 21 conversions, 79.9% of them mobile.
- 24 funnel conversions in total: 21 through Meta and 3 through Google.
- ICP outreach: 100 decision makers reached, 45.4% open rate, 94.1% deliverability and zero unsubscribes.
Source: internal evaluation report. Figures shared with the client's consent.
The result
0
leads through Meta
€0.00
cost per lead
0.0%
funnel conversion rate
0.00%
CTR
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From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
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