Vaozaflex
Application funnel, elderly & home care
Channels: Meta Ads
Candidates
11
Cost per lead
€ 19.74
CTR
3.29%
This campaign ran on a small budget in a heavily contested care region. EUR 217.16 brought in 11 candidates at EUR 19.74 each. The 3.29% CTR shows the ad resonated; the limited reach of 2,471 people was the main constraint on volume. Scaling the budget is the logical next step here.
| Metric | Value |
|---|---|
| Candidates | 11 |
| Cost per lead | € 19.74 |
| CTR | 3.29% |
| Cost per click | € 1.02 |
| Impressions | 6,446 |
| Reach | 2,471 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 19.74outside the benchmark, favourable side | EUR 250 – EUR 600 |
| CTR | 3.29%outside the benchmark, favourable side | 0.9% – 1.2% |
Sources: Cost per lead in healthcare via job marketing agencies, Netherlands 2025. Meta ads CTR benchmark in healthcare (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 110,000
If every candidate were placed — 11 qualified applications in this case × € 10,000
- Expected value at your rate
- € 11,000
- Estimated placements
- 1.1
- Return against ad spend
- 50.7×
Assumptions
- Qualified applications in this case: 11
- Your placement rate: 10%
- Temp staffing — gross margin per temp worker per year: € 10,000
- Ad spend in this case: € 217
Source: Temp staffing rates work with a conversion factor of 1.9 to 2.6 on gross hourly wage (2026). The agency's margin sits around 20-25% in technical work and 35-40% for general production work. At a gross hourly wage of EUR 16 and factor 2.1, the client pays EUR 33.60 per hour; the agency's gross margin typically comes to EUR 4 to EUR 7 per hour worked, or EUR 7,000 to EUR 12,000 per year per temp worker.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
