Sales Match
Client Acquisition System - US market, full account
Channels: Meta Ads + retargeting + multi-angle creative testing
Total across the engagement
82
B2B leads · all 33 Meta campaigns on the Sales Match account, 1 Feb – 15 Jun 2026
Featured month: 27 Apr – 27 May 2026
B2B leads
82
Cost per lead
USD 50.17 best campaign
Campaigns
33
Across the full US programme, 33 Meta campaigns ran with retargeting and continuous multi-angle creative testing. That produced 82 B2B leads. In the strongest month 32 leads came in within 30 days; retargeting to marketing agencies was the most efficient at USD 50.17 per lead, the CSM Placements lead form scaled best with 10 leads, and founder-led video consistently outperforms static creative in this account.
| Metric | Value |
|---|---|
| B2B leads | 82 across the full account |
| Campaigns | 33 Meta campaigns |
| Leads | 32 in the featured month (27 Apr – 27 May) |
| Cost per lead | USD 50.17 best campaign (retargeting) |
| Click-to-lead | Founder-led video: 5 leads at USD 105.69 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | USD 50.17 best campaignoutside the benchmark, favourable side | Market benchmark: EUR 150 – EUR 400+ |
| Click-to-lead | Founder-led video: 5 leads at USD 105.69outside the benchmark, favourable side | Market benchmark: 2% – 4% |
Sources: Meta B2B cost per lead 2026: EUR 100 – EUR 300 generally, EUR 150 – EUR 400+ for recruitment and staffing specifically. B2B lead-gen funnel conversion 2026.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 6,150,000
If every lead became a client - 82 leads in this case × € 75,000
- Expected value at your rate
- € 307,500
- Estimated new clients
- 4.1
- Estimated pipeline value
- € 307,500
Assumptions
- Leads in this case: 82
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- The model runs on the documented total across the engagement, not on a single campaign. We use the lower bound of that total and deliberately leave the individual campaign's ad spend out of it here.
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
