Sales Match
Client Acquisition System — US market, month 4
Channels: Meta Ads + retargeting + multi-angle creative testing
B2B leads
32
Cost per lead
±$ 182
Campaigns
Retargeting marketing agencies: 3 leads at USD 50.17
In month four of this US programme several creative angles ran at once, with retargeting on earlier site traffic. That produced 32 B2B leads in 30 days on USD 5,649.52 total spend and an average CPL of roughly USD 182. The strongest campaigns were retargeting to marketing agencies at 3 leads for USD 50.17, the CSM Placements lead form at 10 leads for USD 151.60, and a founder-led video ad at 5 leads for USD 105.69. In this account founder-led video consistently outperforms static creative.
| Metric | Value |
|---|---|
| B2B leads | 32 in 30 days |
| Cost per lead | ±USD 182 average |
| Campaigns | Retargeting marketing agencies: 3 leads at USD 50.17 |
| Conversions | CSM Placements lead form: 10 leads at USD 151.60 |
| Click-to-lead | Founder-led video: 5 leads at USD 105.69 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | ±$ 182within the benchmark | EUR 150 – EUR 400+ |
| Click-to-lead | Founder-led video: 5 leads at USD 105.69outside the benchmark, favourable side | 2% – 4% |
Sources: Meta B2B cost per lead 2026: EUR 100 – EUR 300 generally, EUR 150 – EUR 400+ for recruitment and staffing specifically. B2B lead-gen funnel conversion 2026.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 2,400,000
If every lead became a client — 32 qualified leads in this case × € 75,000
- Expected value at your rate
- € 120,000
- Estimated new clients
- 1.6
- Return against ad spend
- 21.2×
Assumptions
- Qualified leads in this case: 32
- Your lead-to-client rate: 5%
- New client — first-year value: € 75,000
- Ad spend in this case: $ 5,650
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
