Sales Match
Client Acquisition System - US market, full account
Leadstars ran the Client Acquisition System (client acquisition) for Sales Match, targeting Client Acquisition System - US market, full account in United States during Feb - Jun 2026. The campaign ran through Meta Ads + retargeting + multi-angle creative testing and recorded b2b leads 82, cost per lead USD 50.17 best campaign and campaigns 33. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads + retargeting + multi-angle creative testing
Total across the engagement
82
B2B leads · all 33 Meta campaigns on the Sales Match account, 1 Feb - 15 Jun 2026
Featured month: 27 Apr - 27 May 2026
B2B leads
82
Cost per lead
USD 50.17 best campaign
Campaigns
33
Across the full US programme, 33 Meta campaigns ran with retargeting and continuous multi-angle creative testing. That produced 82 B2B leads. In the strongest month 32 leads came in within 30 days; retargeting to marketing agencies was the most efficient at USD 50.17 per lead, the CSM Placements lead form scaled best with 10 leads, and founder-led video consistently outperforms static creative in this account.
| Metric | Value |
|---|---|
| B2B leads | 82 across the full account |
| Campaigns | 33 Meta campaigns |
| Leads | 32 in the featured month (27 Apr - 27 May) |
| Cost per lead | USD 50.17 best campaign (retargeting) |
| Click-to-lead | Founder-led video: 5 leads at USD 105.69 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | USD 50.17 best campaignoutside the benchmark, favourable side | Market benchmark: EUR 150 - EUR 400+ |
| Click-to-lead | Founder-led video: 5 leads at USD 105.69outside the benchmark, favourable side | Market benchmark: 2% - 4% |
Sources: Meta B2B cost per lead 2026: EUR 100 - EUR 300 generally, EUR 150 - EUR 400+ for recruitment and staffing specifically. B2B lead-gen funnel conversion 2026.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 6,150,000
If every lead became a client - 82 leads in this case × € 75,000
- Expected value at your rate
- € 307,500
- Estimated new clients
- 4.1
- Estimated pipeline value
- € 307,500
Assumptions
- Leads in this case: 82
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- The model runs on the documented total across the engagement, not on a single campaign. We use the lower bound of that total and deliberately leave the individual campaign's ad spend out of it here.
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
