RedCarpet Nederland
Client Acquisition System — outreach and Meta
Leadstars ran the Client Acquisition System (client acquisition) for RedCarpet Nederland, targeting Client Acquisition System - outreach and Meta in Netherlands during Dec 2025 - Jun 2026. The campaign ran through LinkedIn + email ICP outreach + Meta Ads and recorded decision makers reached 441, reply rate 11.4% (benchmark 1-5%) and cost per lead EUR 72.78 (best campaign). These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: LinkedIn + email ICP outreach + Meta Ads
Decision makers reached
441
Reply rate
11.4% (benchmark 1-5%)
Cost per lead
EUR 72.78 (best campaign)
At RedCarpet Nederland the system starts with outreach. From a list of 2,096 prospects, 941 were actually launched, reaching 441 decision makers. The best campaign hit a 31.4% open rate and an 11.4% reply rate against a 1-5% benchmark; LinkedIn acceptance came out at 23.9% against a 5-15% benchmark, at 100% deliverability. Alongside that, Meta runs on several propositions — Data Professionals, Business Support and Mainframe & QA — producing multiple B2B leads per month. The best campaign came in at EUR 72.78 per lead, well below the EUR 100-300 B2B benchmark.
| Metric | Value |
|---|---|
| Prospects | 2,096 (941 launched) |
| Decision makers reached | 441 |
| Open rate | 31.4% |
| Reply rate | 11.4% (benchmark 1-5%) |
| LinkedIn acceptance rate | 23.9% (benchmark 5-15%) |
| Deliverability | 100% |
| Cost per lead | EUR 72.78 (best campaign) |
| Market benchmark | EUR 100-300 B2B |
| Campaigns | Data Professionals · Business Support · Mainframe & QA |
| Impressions | 16,891 (Data Professionals) |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | EUR 72.78 (best campaign)outside the benchmark, favourable side | Market benchmark: EUR 150 - EUR 400+ |
| Open rate | 31.4%outside the benchmark | Market benchmark: 40% - 60% |
| Deliverability | 100%outside the benchmark, favourable side | Market benchmark: 85% - 95% |
Sources: Meta B2B cost per lead 2026: EUR 100 - EUR 300 generally, EUR 150 - EUR 400+ for recruitment and staffing specifically. Cold email open rate 2026. Email deliverability benchmark 2026.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 600,000
If every lead became a client - 8 leads in this case × € 75,000
- Expected value at your rate
- € 30,000
- Estimated new clients
- 0.4
- Return against ad spend
- 21.9×
Assumptions
- Leads in this case: 8
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- Ad spend in this case: € 1,371
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
