Nornion
Cold outreach to logistics, production and SME companies
Leadstars ran the Client Acquisition System (client acquisition) for Nornion, targeting Cold outreach to logistics, production and SME companies in Netherlands during Jun - Sep 2026. The campaign ran through LinkedIn + cold email + multichannel and recorded prospects 3,211, replies 106 and reply rate up to 6.5%. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: LinkedIn + cold email + multichannel
Prospects
3,211
Replies
106
Reply rate
up to 6.5%
We ran three outreach campaigns for Nornion: LinkedIn and cold email to logistics and production companies, plus a multichannel campaign aimed at SMEs. In total 3,211 decision makers were approached, producing 106 replies. The SME campaign reached a 6.5% reply rate, LinkedIn 3.5% and email 3.4%. The outreach also opened a conversation with a large prospective client looking for multiple technical profiles, such as electricians and refrigeration technicians: an opportunity with potentially high long-term client value.
| Metric | Value |
|---|---|
| Prospects | 3,211 approached |
| Replies | 106 |
| Reply rate | 6.5% (SME multichannel) / 3.5% (LinkedIn) / 3.4% (email) |
| Campaigns | LinkedIn: 2,168 leads, 63 replies · Email: 782 leads, 26 replies · SME multichannel: 261 leads, 17 replies |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Reply rate | up to 6.5%outside the benchmark, favourable side | Market benchmark: 1% - 5% (benchmark 3.1%) |
Sources: Cold email reply rate: 1% - 5%, email benchmark 3.1% (Cleanlist 2026); LinkedIn connection reply 3.0% (Expandi).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 7,950,000
If every lead became a client - 106 leads in this case × € 75,000
- Expected value at your rate
- € 397,500
- Estimated new clients
- 5.3
- Estimated pipeline value
- € 397,500
Assumptions
- Leads in this case: 106
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
