Leadstars
We run our own system on ourselves
Leadstars ran the Client Acquisition System (client acquisition) for Leadstars, targeting We run our own system on ourselves in Netherlands & international during Dec 2025 - Jun 2026. The campaign ran through Meta Ads and recorded b2b leads 148, cost per lead € 17.49 and campaigns 12. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads
B2B leads
148
Cost per lead
€ 17.49
Campaigns
12
We run our own system on ourselves: the same setup we build for clients, aimed at our own market. Across twelve campaigns that produced 148 B2B leads at EUR 17.49 each. The strongest lead magnet reached 80 leads at EUR 24.56, the US-market variant 44 leads at EUR 14.38, and the waitlist campaign came in at EUR 2.92 per lead. CTR held at 1.88% across a reach of 81,177 people. Everything tested here only moves into client work afterwards.
| Metric | Value |
|---|---|
| B2B leads | 148 |
| Cost per lead | € 17.49 |
| Campaigns | 12 |
| CTR | 1.88% |
| Cost per click | € 1.42 |
| Clicks | 1,824 |
| Impressions | 97,011 |
| Reach | 81,177 |
| Conversions | Best lead magnet: 80 leads at EUR 24.56 · US variant: 44 leads at EUR 14.38 · waitlist: EUR 2.92 CPL |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 17.49outside the benchmark, favourable side | Market benchmark: EUR 150 - EUR 400+ |
| CTR | 1.88%outside the benchmark, favourable side | Market benchmark: 0.5% - 1.5% |
Sources: Meta B2B cost per lead 2026: EUR 100 - EUR 300 generally, EUR 150 - EUR 400+ for recruitment and staffing specifically. Meta B2B CTR benchmark 2026.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 11,100,000
If every lead became a client - 148 leads in this case × € 75,000
- Expected value at your rate
- € 555,000
- Estimated new clients
- 7.4
- Return against ad spend
- 214.4×
Assumptions
- Leads in this case: 148
- Your lead-to-client rate: 5%
- New client - first-year value: € 75,000
- Ad spend in this case: € 2,589
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
