Leadstars
We run our own system on ourselves
Channels: Meta Ads
B2B leads
148
Cost per lead
€ 17.49
Campaigns
12
We run our own system on ourselves: the same setup we build for clients, aimed at our own market. Across twelve campaigns that produced 148 B2B leads at EUR 17.49 each. The strongest lead magnet reached 80 leads at EUR 24.56, the US-market variant 44 leads at EUR 14.38, and the waitlist campaign came in at EUR 2.92 per lead. CTR held at 1.88% across a reach of 81,177 people. Everything tested here only moves into client work afterwards.
| Metric | Value |
|---|---|
| B2B leads | 148 |
| Cost per lead | € 17.49 |
| Campaigns | 12 |
| CTR | 1.88% |
| Cost per click | € 1.42 |
| Clicks | 1,824 |
| Impressions | 97,011 |
| Reach | 81,177 |
| Conversions | Best lead magnet: 80 leads at EUR 24.56 · US variant: 44 leads at EUR 14.38 · waitlist: EUR 2.92 CPL |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 17.49outside the benchmark, favourable side | EUR 150 – EUR 400+ |
| CTR | 1.88%outside the benchmark, favourable side | 0.5% – 1.5% |
Sources: Meta B2B cost per lead 2026: EUR 100 – EUR 300 generally, EUR 150 – EUR 400+ for recruitment and staffing specifically. Meta B2B CTR benchmark 2026.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 11,100,000
If every lead became a client — 148 qualified leads in this case × € 75,000
- Expected value at your rate
- € 555,000
- Estimated new clients
- 7.4
- Return against ad spend
- 214.4×
Assumptions
- Qualified leads in this case: 148
- Your lead-to-client rate: 5%
- New client — first-year value: € 75,000
- Ad spend in this case: € 2,589
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
