H&H Professionals
Electrical Estimator (Calculator)
Channels: Meta Ads + two funnels + AI sourcing
Candidates
7
Cost per lead
€ 150.00
CTR
2.35%
Electrical estimator is one of the narrowest technical profiles on the market. We ran two Meta campaigns into two different funnels and added AI sourcing alongside. In thirty days that produced 7 candidates: 4 through the funnels and 3 through sourcing, on a EUR 600 budget. The ad side performed strongly at a 2.35% CTR and EUR 19.34 CPM, but the funnels showed heavy drop-off on the language and location questions. That was the first thing addressed in the following month.
| Metric | Value |
|---|---|
| Candidates | 7 in 30 days |
| Applications | 4 (via funnels) |
| AI sourcing | 3 |
| Cost per lead | € 150.00 |
| CTR | 2.35% |
| Cost per click | € 0.82 |
| CPM | € 19.34 |
| Clicks | 728 |
| Impressions | 31,019 |
| Reach | 11,225 |
| Funnel visitors | 858 (153 + 705) |
| Funnel conversion | 2.0% (funnel 1) · 0.4% (funnel 2) |
| First applications | < 24 hours |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 150.00outside the benchmark, favourable side | EUR 200 – EUR 400 |
| CTR | 2.35%outside the benchmark, favourable side | 0.9% – 1.6% |
| Funnel conversion | 2.0% (funnel 1) · 0.4% (funnel 2)within the benchmark | 2% – 5% |
Sources: Cost per lead for technical profiles, Netherlands 2025 (Intelligence Group / Werf&). Meta ads CTR benchmark (WordStream). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% – 1.5% (Werf&).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 210,000
If every candidate were placed - 7 applications in this case × € 30,000
- Expected value at your rate
- € 21,000
- Estimated placements
- 0.7
- Return against ad spend
- 35×
Assumptions
- Applications in this case: 7
- Your placement rate: 10%
- Contract staffing (detachering) - gross margin per professional per year: € 30,000 (€ 30,000 × 1 year)
- Ad spend in this case: € 600
Source: A contract professional costs a client EUR 81.02 per hour on average (VvDN MarktMonitor Q2 2026). The contract staffing firm's margin commonly runs at 20-30% of that rate, or EUR 16 to EUR 24 per hour. At roughly 1,700 billable hours per year that is EUR 27,000 to EUR 41,000 gross margin per year, per professional. Contract staffing assignments often run longer than a year.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
