Head Staffing
Production Employee
Channels: Meta Ads
Total across the engagement
2,000+
Applications · all campaigns, all periods
Featured campaign - Production Employee, 30 days
Applications
293
Cost per lead
€ 1.05
CTR
3.35%
For a volume role we kept the barrier as low as possible: short ad copy, an instant application form and broad targeting. In 30 days that produced 293 applications for EUR 309.11, well within the EUR 600 budget. The 8.50% unique link CTR shows the message landed directly with the audience. Cost per application came out at EUR 1.05.
| Metric | Value |
|---|---|
| Applications | 293 in 30 days |
| Cost per lead | € 1.05 |
| CTR | 3.35% |
| Unique link CTR | 8.50% |
| Cost per click | € 0.13 |
| Link clicks | 1,092 |
| Clicks | 2,436 |
| CPM | € 4.25 |
| Impressions | 72,810 |
| Reach | 16,210 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 1.05outside the benchmark, favourable side | Market benchmark: EUR 150 – EUR 600 |
| CTR | 3.35%outside the benchmark, favourable side | Market benchmark: 0.9% – 1.6% |
| Unique link CTR | 8.50%outside the benchmark, favourable side | Market benchmark: 0.9% – 1.6% |
Sources: Cost per lead via job marketing agencies, Netherlands 2025 (Intelligence Group / Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 20,000,000
If every candidate were placed - 2,000 applications in this case × € 10,000
- Expected value at your rate
- € 2,000,000
- Estimated placements
- 200
- Estimated pipeline value
- € 2,000,000
Assumptions
- Applications in this case: 2000
- Your placement rate: 10%
- Staffing - gross margin per temp worker per year: € 10,000
- The model runs on the documented total across the engagement, not on a single campaign. We use the lower bound of that total and deliberately leave the individual campaign's ad spend out of it here.
Source: Staffing rates work with a conversion factor of 1.9 to 2.6 on gross hourly wage (2026). The agency's margin sits around 20-25% in technical work and 35-40% for general production work. At a gross hourly wage of EUR 16 and factor 2.1, the client pays EUR 33.60 per hour; the agency's gross margin typically comes to EUR 4 to EUR 7 per hour worked, or EUR 7,000 to EUR 12,000 per year per temp worker.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
