Gegarandeerd Personeel
ICP outreach + 22 hiring-signal campaigns
Channels: LinkedIn + email
Prospects
3,172
Open rate
87%
Reply rate
11.5%
We loaded 3,172 prospects and layered on 22 personalised hiring-signal campaigns that respond to open vacancies at target companies. The email sequence achieved an 87% open rate against a 40-60% benchmark, with 2.4% bounce. On LinkedIn, 628 profile visits led to 290 invitations, 14.5% acceptance and 42 new decision-maker connections. Of 94 messages sent, 16 got a reply — an 11.5% reply rate against a 5-8% benchmark.
| Metric | Value |
|---|---|
| Prospects | 3,172 loaded |
| Messages sent | 378 emails |
| Open rate | 87% (benchmark 40-60%) |
| Bounce rate | 2.4% |
| Profile visits | 628 |
| Invitations | 290 |
| LinkedIn acceptance rate | 14.5% |
| Replies | 16 |
| Reply rate | 11.5% (benchmark 5-8%) |
| New connections | 42 |
| Campaigns | 22 hiring-signal campaigns, 106 decision makers |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Open rate | 87%outside the benchmark, favourable side | 40% – 60% |
| Reply rate | 11.5%outside the benchmark, favourable side | 1% – 5% (benchmark 3.1%) |
| LinkedIn acceptance rate | 14.5%within the benchmark | 5% – 15% |
Sources: Cold email open rate 2026. Cold email reply rate: 1% – 5%, email benchmark 3.1% (Cleanlist 2026); LinkedIn connection reply 3.0% (Expandi). Acceptance rate on cold LinkedIn connection requests.
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 1,200,000
If every lead became a client — 16 qualified leads in this case × € 75,000
- Expected value at your rate
- € 60,000
- Estimated new clients
- 0.8
- Estimated pipeline value
- € 60,000
Assumptions
- Qualified leads in this case: 16
- Your lead-to-client rate: 5%
- New client — first-year value: € 75,000
- This case ran without ad spend, so we only show the estimated pipeline value.
Source: The value of a new client is a multiple of a single placement. A client hiring three professionals per year at EUR 30,000 gross margin represents EUR 90,000 in annual revenue.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
