Gegarandeerd Personeel
Four months of ICP outreach to Dutch SMEs
For Gegarandeerd Personeel, Leadstars ran ICP outreach from 28 May through 28 September 2026. Over four months, 4,090 companies were in the system and 2,195 messages were sent. This generated 45 direct replies, 146 accepted LinkedIn connections and 12 commercial opportunities. The main LinkedIn campaign produced 30 replies from 239 messages, a 12.6% reply rate. According to the evaluation, one featured opportunity represented up to EUR 300,000 in indicative potential deal value.
Channels: LinkedIn + email + SMS + hiring signals
Replies
45 direct replies
Commercial opportunities
12 generated
Potential deal value
up to EUR 300,000, indicative
Leadstars ran four months of ICP outreach through LinkedIn, email, SMS and targeted hiring-signal campaigns. In total, 4,090 Dutch SMEs were in the system and 2,195 messages were sent. Around 1,385 were opened, resulting in a 63% open rate. The campaigns generated 45 direct replies, 146 accepted LinkedIn connections and 12 commercial opportunities. The main SME campaign on LinkedIn produced 30 replies from 239 messages, a 12.6% reply rate. According to the evaluation, one featured opportunity represented up to EUR 300,000 in indicative potential deal value.
| Metric | Value |
|---|---|
| Prospects | 4,090 companies in the system |
| Messages sent | 2,195 through email, LinkedIn and SMS |
| Open rate | 63% (1,385 opened) |
| Replies | 45 across all channels and campaigns |
| New connections | 146 accepted LinkedIn connections |
| Commercial opportunities | 12 generated from the reported replies |
| Potential deal value | up to EUR 300,000 for one featured opportunity, indicative |
| Bounce rate | 0.7% (15 bounces) |
| Reply rate | LinkedIn 12.6% (30/239) · email 0.3% (5/1,574) · hiring signals 3.3% (7/213) |
| Campaigns | SME outreach, hiring signals, sector outreach and SMS pilot |
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