Flex All Solutions
Candidate recruitment
Leadstars ran the Job Acquisition Machine (candidate acquisition) for Flex All Solutions, targeting Candidate recruitment in Netherlands during Dec 2025 - Jun 2026. The campaign ran through Meta Ads and recorded leads 25, cost per lead € 18.43 and CTR 3.45%. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads
Leads
25
Cost per lead
€ 18.43
CTR
3.45%
The candidate side of this account ran on a small, continuous budget over six months. It produced 25 leads at EUR 18.43 each. With a 3.45% CTR on 12,188 impressions, ad quality was not the constraint; volume was capped by budget. The campaign runs alongside the client acquisition track in the same account.
| Metric | Value |
|---|---|
| Leads | 25 |
| Cost per lead | € 18.43 |
| CTR | 3.45% |
| Cost per click | € 1.09 |
| Clicks | 421 |
| Impressions | 12,188 |
| Reach | 9,224 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 18.43outside the benchmark, favourable side | Market benchmark: EUR 150 - EUR 600 |
| CTR | 3.45%outside the benchmark, favourable side | Market benchmark: 0.9% - 1.6% |
Sources: Cost per lead via job marketing agencies, Netherlands 2025 (Intelligence Group / Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 250,000
If every candidate were placed - 25 applications in this case × € 10,000
- Expected value at your rate
- € 25,000
- Estimated placements
- 2.5
- Return against ad spend
- 54.2×
Assumptions
- Applications in this case: 25
- Your placement rate: 10%
- Staffing - gross margin per temp worker per year: € 10,000
- Ad spend in this case: € 461
Source: Staffing rates work with a conversion factor of 1.9 to 2.6 on gross hourly wage (2026). The agency's margin sits around 20-25% in technical work and 35-40% for general production work. At a gross hourly wage of EUR 16 and factor 2.1, the client pays EUR 33.60 per hour; the agency's gross margin typically comes to EUR 4 to EUR 7 per hour worked, or EUR 7,000 to EUR 12,000 per year per temp worker.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
