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46 candidates for mechanics and foremen, at €12.76 per candidate
De KlusbaasHandyman services / maintenanceJAMJob Marketing Campagnes
The challenge
Finding enough mechanics and foremen for a handyman company, in a market where skilled tradespeople are scarce and job boards deliver too little inflow.
The approach
01
Job Marketing campaign on Meta
A targeted recruitment campaign on Facebook and Instagram, with an application funnel that drives direct leads instead of a plain job post.
02
Sharp audience and low friction
The ads targeted mechanics and foremen in the region, with a low threshold to respond.
The result
0
candidates in 5 weeks
€0.00
cost per candidate
0.00%
CTR
€0.00
cost per click
- 36,334 impressions and 11,980 reach on a total spend of €586.74.
- 1,132 clicks and 287 link clicks at a €16.15 CPM.
- 46 leads via onsite conversion, at €12.76 per lead.
Source: internal evaluation report. Figures shared with the client's consent.
Against the market
| KPI | LeadStars | Market |
|---|---|---|
| CTR | 3.12% | 1–2% |
| CPC | €0.52 | €1–2 |
| Cost per candidate | €12.76 | €25–75 |
The result
0
candidates in 5 weeks
€0.00
cost per candidate
0.00%
CTR
€0.00
cost per click
Let's fill your next vacancy
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A concrete plan for your vacancies and your client acquisition
A review of your current channels
Clear next steps
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey
HeadStaffing
We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
