De Klusbaas
Recruitment campaign, skilled trades
Channels: Meta Ads
Leads
46
Cost per lead
€ 12.76
CTR
3.12%
Recruiting skilled trades nationally calls for recognisable, practical ads rather than corporate language. The campaign gathered 1,132 clicks on 36,334 impressions and converted them into 46 leads. On EUR 586.74 in budget that came to EUR 12.76 per lead. The 3.12% CTR stayed stable across the full run.
| Metric | Value |
|---|---|
| Leads | 46 |
| Cost per lead | € 12.76 |
| CTR | 3.12% |
| Cost per click | € 0.52 |
| Clicks | 1,132 |
| Link clicks | 287 |
| CPM | € 16.15 |
| Impressions | 36,334 |
| Reach | 11,980 |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 12.76outside the benchmark, favourable side | Market benchmark: EUR 150 – EUR 600 |
| CTR | 3.12%outside the benchmark, favourable side | Market benchmark: 0.9% – 1.6% |
Sources: Cost per lead via job marketing agencies, Netherlands 2025 (Intelligence Group / Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 460,000
If every candidate were placed - 46 applications in this case × € 10,000
- Expected value at your rate
- € 46,000
- Estimated placements
- 4.6
- Return against ad spend
- 78.4×
Assumptions
- Applications in this case: 46
- Your placement rate: 10%
- Staffing - gross margin per temp worker per year: € 10,000
- Ad spend in this case: € 587
Source: Staffing rates work with a conversion factor of 1.9 to 2.6 on gross hourly wage (2026). The agency's margin sits around 20-25% in technical work and 35-40% for general production work. At a gross hourly wage of EUR 16 and factor 2.1, the client pays EUR 33.60 per hour; the agency's gross margin typically comes to EUR 4 to EUR 7 per hour worked, or EUR 7,000 to EUR 12,000 per year per temp worker.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
Book a free strategy call and we will walk through the numbers together.
