30 qualified candidates in one month at £14.49 per lead
The challenge
Recruiting multilingual candidates for customer support roles abroad, where supply is scarce and candidates need to be willing to relocate.
The approach
Ads on language profile
Campaigns target candidates by language level rather than job title alone.
Funnel with hard qualification
Language level, relocation willingness and availability are captured in the funnel before a recruiter spends time.
Weekly creative optimisation
Ads are adjusted weekly based on click and conversion data.
The result
qualified candidates
cost per lead
CTR on the ads
campaign duration
- 30 qualified applications for customer support roles in roughly one month.
- A £14.49 cost per lead, well below what agencies typically pay for multilingual candidates.
- A 2.84% CTR sits above the common benchmark for recruitment ads.
Source: internal evaluation report. Figures shared with the client's consent.
Against the market
| KPI | LeadStars | Market |
|---|---|---|
| Cost per application | £14.49 | £30–80 |
| CTR | 2.84% | 0.9–1.5% |
The result
qualified candidates
cost per lead
CTR on the ads
campaign duration
Let's fill your next vacancy
and win your next client.
30.000+
leads delivered.
5.0
rating on Google.
From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.

Yves van Rey
HeadStaffing

We get back to you within 1 working day.
- A concrete plan for your vacancies and your client acquisition
- A review of your current channels
- Clear next steps
