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30 qualified candidates in one month at £14.49 per lead

Cyan RecruitmentInternational recruitmentJAMMeta AdsInternational recruitmentCandidate funnel

The challenge

Recruiting multilingual candidates for customer support roles abroad, where supply is scarce and candidates need to be willing to relocate.

The approach

01

Ads on language profile

Campaigns target candidates by language level rather than job title alone.

02

Funnel with hard qualification

Language level, relocation willingness and availability are captured in the funnel before a recruiter spends time.

03

Weekly creative optimisation

Ads are adjusted weekly based on click and conversion data.

The result

0

qualified candidates

£0.00

cost per lead

0.00%

CTR on the ads

0 month

campaign duration

  • 30 qualified applications for customer support roles in roughly one month.
  • A £14.49 cost per lead, well below what agencies typically pay for multilingual candidates.
  • A 2.84% CTR sits above the common benchmark for recruitment ads.

Source: internal evaluation report. Figures shared with the client's consent.

Against the market

KPILeadStarsMarket
Cost per application£14.49£30–80
CTR2.84%0.9–1.5%

The result

0

qualified candidates

£0.00

cost per lead

0.00%

CTR on the ads

0 month

campaign duration

Let's fill your next vacancy
and win your next client.

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A review of your current channels
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30.000+

leads delivered.

5.0

rating on Google.

From the very first moment it was clear we were dealing with a professional, reliable partner who understands what it takes in recruitment and talent acquisition.
Yves van Rey

Yves van Rey

HeadStaffing

Leadstars — Recruitment Marketing

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  • A concrete plan for your vacancies and your client acquisition
  • A review of your current channels
  • Clear next steps
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