Cyan Recruitment
Customer Support Agent - German market, based in Greece
Channels: Meta Ads
Applications
30
Cost per lead
£ 14.49
CTR
1.85%
Recruiting German speakers for a role in Greece calls for a narrow audience and an explicit relocation message. In just under a month the campaign produced 30 applications at GBP 14.49 each. The funnel converted 8.7% of 368 sessions and click-to-lead came out at 7.9%. This campaign serves as the German-market benchmark within the portfolio.
| Metric | Value |
|---|---|
| Applications | 30 |
| Cost per lead | £ 14.49 |
| CTR | 1.85% |
| Unique link CTR | 2.84% |
| Cost per click | £ 0.87 |
| CPM | £ 16.15 |
| Clicks | 499 |
| Impressions | 26,911 |
| Reach | 13,330 |
| Funnel visitors | 368 |
| Funnel conversion | 8.7% |
| Funnel completion rate | 14.1% |
| Click-to-lead | 7.9% |
| Mobile traffic | 72.55% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | £ 14.49outside the benchmark, favourable side | Market benchmark: EUR 190 – EUR 476 |
| CTR | 1.85%outside the benchmark, favourable side | Market benchmark: 0.9% – 1.6% |
| Unique link CTR | 2.84%outside the benchmark, favourable side | Market benchmark: 0.9% – 1.6% |
| Funnel conversion | 8.7%outside the benchmark, favourable side | Market benchmark: 2% – 5% |
| Click-to-lead | 7.9%outside the benchmark, favourable side | Market benchmark: 2% – 5% |
Sources: International customer-support recruitment: roughly EUR 476 staffing average, roughly EUR 190 all-industry average (Sopro). Meta ads CTR benchmark (WordStream). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% – 1.5% (Werf&).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 75,000
If every candidate were placed - 30 applications in this case × € 2,500
- Expected value at your rate
- € 7,500
- Estimated placements
- 3
- Return against ad spend
- 17.3×
Assumptions
- Applications in this case: 30
- Your placement rate: 10%
- International placement - fee per candidate: € 2,500
- Ad spend in this case: £ 435
Source: Placement fee per candidate, depending on the agreement with the end employer. This is an indication, not a market benchmark.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
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