Copytalent
Project Lead
Leadstars ran the Job Acquisition Machine (candidate acquisition) for Copytalent, targeting Project Lead in Geldermalsen, 30 km radius during 2025. The campaign ran through Meta Ads + AI sourcing + multi-channel job distribution and recorded candidates 30, cost per lead € 17.22 and funnel conversion 9.82%. These are campaign figures taken straight from the ad platform and funnel reporting for this campaign: reach, cost per lead and volume. They say nothing about placements, hires or revenue, and Leadstars does not report those.
Channels: Meta Ads + AI sourcing + multi-channel job distribution
Candidates
30
Cost per lead
€ 17.22
Funnel conversion
9.82%
Within a 30-kilometre radius reach is limited by definition, so three channels ran side by side. Meta delivered 12 candidates, AI sourcing 15 and job distribution 3, for 30 in total. On EUR 206.69 in ad spend, cost per Meta candidate came out at EUR 17.22. The funnel converted 9.82% of 224 sessions with a 26.34% completion rate.
| Metric | Value |
|---|---|
| Candidates | 30 |
| Via Meta Ads | 12 |
| AI sourcing | 15 |
| Via job distribution | 3 |
| Cost per lead | € 17.22 |
| CTR | 4.14% |
| Cost per click | € 0.56 |
| Clicks | 367 |
| Impressions | 8,867 |
| Reach | 3,880 |
| Funnel visitors | 224 |
| Funnel conversion | 9.82% |
| Funnel completion rate | 26.34% |
Against the market
| Metric | This case | Market benchmark |
|---|---|---|
| Cost per lead | € 17.22outside the benchmark, favourable side | Market benchmark: EUR 200 - EUR 400 |
| Funnel conversion | 9.82%outside the benchmark, favourable side | Market benchmark: 2% - 5% |
| CTR | 4.14%outside the benchmark, favourable side | Market benchmark: 0.9% - 1.6% |
Sources: Cost per lead for technical profiles, Netherlands 2025 (Intelligence Group / Werf&). B2C funnel conversion benchmark; jobboard application conversion sits at 0.5% - 1.5% (Werf&). Meta ads CTR benchmark (WordStream).
Potential ROI
The full potential of the pipeline first, then your own conversion applied to it.
Potential value of the pipeline
€ 900,000
If every candidate were placed - 30 applications in this case × € 30,000
- Expected value at your rate
- € 90,000
- Estimated placements
- 3
- Return against ad spend
- 435.4×
Assumptions
- Applications in this case: 30
- Your placement rate: 10%
- Contract staffing (detachering) - gross margin per professional per year: € 30,000 (€ 30,000 × 1 year)
- Ad spend in this case: € 207
Source: A contract professional costs a client EUR 81.02 per hour on average (VvDN MarktMonitor Q2 2026). The contract staffing firm's margin commonly runs at 20-30% of that rate, or EUR 16 to EUR 24 per hour. At roughly 1,700 billable hours per year that is EUR 27,000 to EUR 41,000 gross margin per year, per professional. Contract staffing assignments often run longer than a year.
This is a model, not a realised result. Adjust the assumptions to your own margins and placement rate.
Want to know what this means for your agency?
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